Bulldog Solutions Thought&LeadCast Brings Podcasting to BtoB Lead Generation
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AUSTIN, Texas, March 8 -- Lead optimization and management company Bulldog Solutions is helping BtoB marketers add depth to their lead-generation campaigns with the Bulldog Solutions Thought&LeadCast, a lead-generation podcasting product.
A new podcast from Bulldog Solutions, "Lead-Generation Podcasting 101," explains the benefits and key considerations of podcasting for lead generation. The first episode is now available at www.bulldogsolutions.net/BulldogSolutions/BDS03052007/frmRegistration.a spx?bdls=9522 .
"Bulldog Solutions pioneered the use of Webinars for lead generation," said Todd Davison, president and co-founder of Bulldog Solutions. "Now we're applying those same lead-generation strategies and tactics to podcasting with our Thought&LeadCast products.
"Marketers are exploring how to make podcasts work in the context of lead generation and brand building in an increasingly mobile, data-enabled world," Davison noted. "We invite all BtoB marketers, whether they are new to podcasting or looking for ways to incorporate existing podcasting initiatives into their marketing mix, to subscribe to this podcast and learn more."
Repetition, Repetition, Repetition
According to eMarketer, U.S. podcast advertising and sponsorship spending is expected to grow from $80 million in 2006 to $400 million in 2011(1). Bulldog Solutions Thought&LeadCast takes podcasting a step beyond brand- building by adding behavioral and profile measurement and data analysis, a critical component of any effective lead-generation tactic.
"Repetition works," Davison said. "Podcasting can increase the frequency and reach of a message, and the data capture and analysis components of the Thought&LeadCast ensure marketers can measure the efficacy of their efforts."
Bulldog Solutions' Thought&LeadCast comes in three versions. They are part of Bulldog's LeadTriggers suite: a family of lead-generation solutions that address the early stages of the sales and marketing process.
A Thought&LeadCast can be used to begin or enhance a prospect conversation. As with Bulldog Solutions lead-generation Webinars, the podcast itself is not the end result of the campaign, but a content component to engage and qualify prospects.
o 5M Thought&LeadCast -- A complete podcast program with registration, lead scoring, subscription support, content production support, rich embedded data, e-mail promotion, landing pages, and links to additional resources, ensuring a rich experience for end users with a focus on lead generation.
o Webinar to 5M Thought&LeadCast Conversion -- Redeploys content from existing resources, applying podcasting production and format best practices to create a fresh, tailored program.
o Standard Thought&LeadCast -- Provides the basic elements of a
professional podcast program, including registration, basic production support and feed hosting.
Visit www.bulldogsolutions.com/ or subscribe to the "Lead-Generation Podcasting 101" podcast to learn more.
Contact: Amy Bills
Director of Corporate Marketing Communications
Bulldog Solutions
abills@bulldogsolutions.com
512.652.2546
Toll-free: 1.877.402.9199 x233
Source: Bulldog Solutions
Web site: www.bulldogsolutions.com/
