Brother Aims for 22% Growth in the Middle East Region's Printer Segment by 2012
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Leading company's target to complement expected USD 7.6 billion growth for region's printer segment by 2012
Brother Gulf, a leader in home and business IT peripherals that focuses on the 'Customer-First' approach, has revealed its plans to grow by 22% by 2012 in the Middle East. The company's confidence in driving growth over the next year complements recent industry reports showing that the region's printer segment will reach USD 7.6 billion by 2012. According to Brother, the release of their latest lines of Digital Copier Printers (DCPs) and Multifunction Centres (MFCs) will act as key drivers in achieving the set growth target and are being packaged as perfect accompaniments for Small Office / Home Offices (SOHOs), Small & Medium Businesses (SMBs) and Small Workgroups of up to 25 users.
The increased demand for printing products and technologies in the Middle East has stirred in an influx of opportunities for local and international suppliers and printer vendors like Brother. This vibrancy in the printer segment has allowed industry experts to predict a USD 7.6 billion increase in revenues in 2012. Looking to take advantage of the expected growth, Brother aims at consolidating its regional market presence with the eight new models that were launched this year. All units are presented in a stylish and compact design, which is best suited for its SMEs and SOHO target markets. The three new Mono Laser Printers (MLPs), which include the HL-2130, HL-2240D and the HL-2270DW, offers a wide variety of user-friendly functions that enable users to choose from a range of print options with ease. Work space clutter can also be avoided with the wireless networking feature of the HL-2270DW for sharing with 25 users on the network. In fact, the HL-2270DW has been awarded the "Pick" of the year for SOHO by Buyers Lab (BLI) for it's ease of use, convenience of wireless connectivity and a host of other features backed with a 3 Year Warranty. The entire range of Brother's Mono Laser, Colour Laser and Colour LED products are backed with a 3 Year Warranty.
The MFC-7360, MFC-7470D and the MFC-7860DW are the latest additions in Brother's Multifunction Centres. These three new models print at fast speeds, ranging from 24 to 26 pages per minute and are versatile "all in one" laser printer, scanner (color), copier, fax and PC Fax. Automatic double sided printing is available on the MFC 7470D and the MFC 7860 DW. Wired and wireless networking is available on the MFC 7860DW. The printers are easy to operate with a control panel and two-line LCD screen.
Meanwhile, the DCP-7055 and the DCP 7065DN are the newest Digital Copier Printers for Brother. These new units offer copying, printing and scanning functions that are standard on each of these models. The DCP 7065DN offers automatic duplex feature for automatic double sided printing, and hardwired network connectivity. These digital copier printers can print at 20 pages per minute at 2400 x 600 dpi print resolution, and have a two-line LCD display. All eight new models have been fitted with large paper trays that accommodate 250 sheets of paper, which is enough to meet the needs of any busy office. Remote management utilities such as the Web-Based Management or BR Admin Light, or BR Admin Professional 3 or Web BR Admin are bundled with the relevant models free of cost, allowing users to access the printers from any terminal and view usage and change settings conveniently.
"The Middle East region has demonstrated a strong demand for essential printing products and technologies, especially across SMEs and SOHOs. Today's consumers prefer printers that can meet their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The continuing demand is expected to help drive in more growth for the region and also allow more opportunities for Printer vendors like Brother. We are confident that the release of our latest printer models will not only help us to meet our set growth target of 22 per cent by 2012 but will also help today's businesses in increasing productivity and efficiency of their operations," said Shinji Tada, Managing Director, Brother Gulf.
About Brother International (Gulf) FZE:
Brother International (Gulf) FZE is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's headquarters for Middle East, Africa and Turkey, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International (Gulf) FZE has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother's product range also includes Labelling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
