Broadcom Showcases End-to-End Automotive Connectivity Portfolio at Detroit SAE Convergence Event
Live Demonstration of Industry Leading Wired and Wireless Solutions Powering the World's Top Automotive Brands
DETROIT – At the 2014 SAE Convergence Conference Exhibition, Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, will showcase its full line of automotive connectivity technologies, including its market-leading BroadR-Reach® Automotive Ethernet portfolio and wireless combo chips. Broadcom's automotive integrated circuits (ICs) are driving disruptive innovation throughout the industry, providing the technology required to deliver advanced driver safety and infotainment features to a broad spectrum of vehicles. For more news, visit Broadcom's Newsroom.
Industry analysts predict 100 percent of new cars to be Internet-enabled by 2025, an industry revolution that will redefine the driving experience. As a result of the significant increase in volume and complexity of in-car electronics, demand for connectivity solutions that offer low-cost, high speed transmission and bandwidth is on the rise. Collision warnings, comfort controls, infotainment and advanced driver assistance are just some of today's sophisticated features enabled by Broadcom® technology.
SAE Convergence attendees can experience live demonstrations of the following Broadcom automotive connectivity products:
• Broadcom's automotive-qualified BroadR-Reach Automotive Ethernet technology, already on the road in the 2014 BMW X5, allows multiple in-vehicle systems (such as infotainment, on-board diagnostics and automated driver assistance) to simultaneously access information over unshielded single twisted pair cabling. By eliminating cumbersome, shielded cabling, automotive manufacturers can significantly reduce connectivity costs up to 80 percent and cabling weight up to 30 percent.
• Broadcom's 5G WiFi + Bluetooth Smart combo chips allow drivers and passengers to easily sync and stream content from mobile devices to the car's infotainment system and rear-seat displays. Broadcom's automotive combo chips offer great promise for new innovations in vehicle to person, vehicle to vehicle and vehicle to infrastructure communications (V2X). Designed to improve both driver and traffic safety, V2X communications will allow drivers to anticipate upcoming road hazards, traffic incidents and monitor speed limits.
• Broadcom's Android Automotive Bluetooth® software stack delivers seamless in-car connectivity with Android-powered devices. As an extension to the company's Bluetooth software stack (Bluedroid) contribution to the Android Open Source Project (AOSP), Broadcom's Android Automotive Bluetooth software ensures seamless, end-to-end interoperability between in-car applications and mobile Android devices.
About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.
Press
Tamara Snowden
Sr. Manager, Communications
408-922-6505
tamaras@broadcom.com
SOURCE Broadcom Corporation; BRCM Infrastructure
Web Site: http://www.broadcom.com
