Brammer Chooses Stibo Systems' Product Information Management Platform to Drive Market Leadership

STEP Product Information Management System from Stibo Systems Enables the Leading MRO Distributor to Expand New Product Ranges across its European Operations

Reading, UK - Stibo Systems, the Strategic Information Management Technology and Solutions Company(TM) today announced that Manchester-based Brammer plc, the leading European distributor of Maintenance, Repair and Overhaul (MRO) parts, has partnered with Stibo Systems to implement Stibo's market-leading STEP uniform MDM platform across its European operations, to help efficiently manage strategic information relevant to its expanding range of products. Brammer will also utilize STEP to provide vital product data to its customers via multiple channels across fifteen European countries.

The implementation of Stibo System's STEP platform underpins Brammer's continued commitment to its customers. STEP will improve Brammers data quality, systems and processes, as well as improving its agility speed and responsiveness. As a result, both the company and its customers will benefit from the best possible product offers. STEP will also support the enrichment of product information with marketing descriptions, documents and images, delivering superior product details directly to Brammer's websites and catalogues.

Nigel Trend, Director of Business Integration at Brammer commented, "In today's multi-channel business landscape, it is imperative for businesses to streamline strategic information efficiently across the enterprise. To maintain our reputation as Europe's leading MRO components provider, it's essential that Brammer continually invests in technology that can support our complex business operations. We chose Stibo's STEP platform because it is a solution that has been proven to yield maximum benefits with minimum risk. In choosing to partner with Stibo Systems, we are confident that STEP will provide the support necessary to seamlessly manage data across the ever-growing range of products across all European channels."

With STEP acting as the central hub for its product data enrichment as well as the translation process, Brammer will significantly reduce duplication and errors in data maintenance. This will increase its capacity to provide targeted offers to customers more quickly and across a coordinated range of marketing channels.

"Stibo has supported the complex needs of international B2B distributors for many years, and we are delighted to welcome Brammer to our growing customer community. The implementation of STEP will bring various business benefits to Brammer, such as driving revenue, reducing overall costs while increasing efficiency and workflow capabilities" said Mark Thorpe, managing director at Stibo Systems UK.

About Brammer

Brammer is Europe's leading distributor of Maintenance, Repair and Overhaul (MRO) products and services. The company works as a key strategic partner to businesses across all manufacturing sectors, helping them to reduce total acquisition costs, improve overall production efficiency, and reduce working capital. Brammer achieves this through combining its extensive purchasing power with independent technical support and a range of other value-adding services aimed at optimizing manufacturing operations.

Brammer's product range covers bearings, mechanical power transmission products (including gearboxes and motors), fluid power, seals and industrial automation, as well as a complete range of tools, maintenance and health and safety products.

The company is an authorized distributor for many of the world's leading brands including SKF, NSK, Renold, Gates, Timken, Schaeffler, Siemens, Simrit, Parker Hannifin, Optibelt, and 3M. Major customers include Coca Cola Enterprises, Cemex, Crown, Procter & Gamble, Dupont, Kraft Foods, Nabisco and Smurfit Kappa.

For more information, visit the company's website at About Stibo Systems Stibo Systems, the Strategic Information Management Company, provides technology and solutions that enable organizations to manage their strategic information on a global scale through an integrated process. Stibo Systems' STEP technology is a flexible, uniform Master Data Management (MDM) platform that provides the business with a single trusted source of operational information for the entire enterprise. Stibo Systems' global customers include GE, Sears, Siemens, Target and Thule. Stibo Systems is a subsidiary of the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters in Aarhus, Denmark. For more information, visit

Fiona Ashdown

Title Marketing Manager

Telephone +44(0)118 949 7848


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