Bradshaw International Responds to Customer Demand with Upgraded RedPrairie Warehouse Management Solution

Leading kitchenware marketer continues successful software implementation, shipping to 3,800 stores

MILWAUKEE, Wis. - RedPrairie Corporation, a productivity software provider, has announced Bradshaw International is following their successful RedPrairie Warehouse Management implementation with an upgrade to their solution this summer. A leading marketer of kitchenware products since 1969, Bradshaw has used RedPrairie's system for over three years to help better meet the demand of their customers across 3,800 stores in the United States.

Brian Foster, Bradshaw International Director of Information Technology, credits the project's success over the past 37 months to his company's diligence, as well as the strength of RedPrairie's services team in helping to overcome any challenge in the course of the project.

"When we originally selected RedPrairie's Warehouse Management solution, we were particularly interested in its pick-to-light and ASN functionality," says Foster. "In the time since we implemented the system, we have been able to reduce the amount of labor in our distribution centers, especially in terms of overtime, while greatly increasing order accuracy. In particular, RedPrairie's services team was especially dedicated to ensuring our success, and the overall effectiveness of the solution as a whole."

Responding to increased customer demand, as well as a great deal of growth in their business, Bradshaw has begun their initial research and is planning on upgrading their solution later this year. By leveraging many of the system's new features, as well as RedPrairie's services team once again, the company hopes to expand on the already sizeable market share their Good Cook brand holds in drug and grocery stores around the country.

"Bradshaw International has a clear foothold in the U.S. kitchenware market," says RedPrairie CEO Mike Mayoras. "Our company, and our services team in particular, has considered it a privilege to work with their organization over the past three years. We look forward to helping companies like theirs meet customer demand long into the future."

About Bradshaw International

Bradshaw International is a leading marketer of kitchenware products. The company was formed in 1969 as an importer of seasonal housewares and quickly developed a reputation with customers for marketing quality products at competitive prices while maintaining excellent service levels. Their Good Cook(TM) brand was launched in 1987, with an operating philosophy of incorporating quality, value and service into every product. The philosophy has helped the company achieve the number one market-share position for kitchen tools and gadgets in the grocery trade. Bradshaw also markets bakeware, cookware, food storage and tabletop products under its Good Cook brand. Bradshaw International is based in Rancho Cucamonga, California with offices and a showroom in Hong Kong.


RedPrairie delivers productivity solutions to help companies around the world in three categories - inventory, transportation and workforce. RedPrairie provides these solutions to manufacturers, distributors and retailers looking to reduce cost, increase sales and create competitive advantage.

With over 20 global offices providing services to over 40,000 sites in 50 countries, companies trust RedPrairie inventory, workforce and transportation solutions to deliver an immediate increase in productivity - with the flexibility to adapt as business needs change.

At RedPrairie, we understand today's operational demands and we're committed to delivering solutions that work. We're committed to delivering solutions for the real world.

For additional information, call 1.877.733.7724, or visit



Kari Janavitz

+1 262 317 2526


Emma Easterbrook

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Patrick Qureshi

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Luc Zanders

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Fauziah Osman

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20700 Swenson Drive

Waukesha, WI 53186 USA

Tel: 262.317.2000

Fax: 262.317.2001



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