Press Release Summary:
Addressing trucking industry requirements regarding both durability and sustainability, POWERCOOLÂ®Â is designed to replaceÂ plastic or aluminum radiator and frame. This complete, integrated, bolt-on unitÂ offers lifespan expectancy of 7–8 years, which minimizes maintenance as well as associated downtime and expenditure.
Original Press Release:
Detroit Radiator Corporation to Introduce Its New POWERCOOL® Radiator at the Mid-America Trucking Show 2015
Romulus, Michigan – Detroit Radiator Corporation, a premier manufacturer and distributor of aftermarket cooling product solutions serving the heavy duty transportation, commercial, industrial, and agricultural industries, is excited to introduce its new POWERCOOL® Radiator at the Mid-America Trucking Show (MATS) 2015 (Kentucky Expo Center, Louisville, Kentucky).
Those in the trucking industry remember when the lifespan of a bolt-on radiator was 6-8 years. Unfortunately, this came to an abrupt end when the industry switched to using a plastic and aluminum constructed radiator with a reduced lifespan of only 3-4 years. There wasn’t anything that could be done about it... that is, until now!
Always on the cutting edge, Detroit Radiator Corporation has changed the game, by being first in its industry to create POWERCOOL®, a new more durable and sustainable, bolt-on style radiator to replace the plastic and aluminum radiator. The company-branded, POWERCOOL®, will be available beginning on March 30, 2015.
Using tried and true bolt-on technology, Detroit Radiator Corporation has engineered a new way of replacing a plastic/aluminum radiator and frame into one intergrated bolt-on complete unit. Thus, doubling the durability and bringing back the glory days of a 7-8 year radiator lifespan.
"It is extremely rewarding for us to be able to offer a more sustainable radiator with advanced technology to an industry full of hardworking people spending long hours on the road," said Randy Pruitt, CEO, Detroit Radiator Corporation. "We are committed to successfully addressing the most pressing challenges facing cooling systems within the heavy-duty transportation industry, "added Pruitt.
Camera crews from both The George & The Wendy Show and from Truck Drivers Health.org, where Detroit Radiator Corporation is a sponsor, will be covering the POWERCOOL® reveal on Friday, March 27 at 9:30am. Both crews will begin at the Truck Drivers Health.org exhibit (#32010) and end at the Detroit Radiator Corporation exhibit (#32335).
Detroit Radiator Corporation‘s other company-branded products include the following:
POWERMAX® Charge Air Cooler
AMT™ Surge Tank
Revolution Series ERG Coolers™
Besides POWERCOOL®, Detroit Radiator Corporation‘s exhibit will also highlights its award-winning, 18-wheeler truck & trailer, “DR•COOL” and showcases many of its aftermarket cooling product solutions, brochures, along with awards, sponsorship memorabilia, company history, and video presentations (including a DR•COOL customization video, created by Outcast Kustoms that was featured on the show, Outcast Kustoms on Velocity by Discovery). There will be cool giveaways and fun basketball hoop contests with lots of prizes. Key company representatives will be on hand to answer questions.
About Detroit Radiator Corporation:
Headquartered in Romulus, Michigan, Detroit Radiator Corporation is a premier manufacturer and distributor of aftermarket cooling product solutions serving the HD transportation, commercial, industrial, and agricultural industries. As the most recognized and trusted brand in its market, Detroit Radiator Corporation offers the widest variety of aftermarket HD radiators, charge air coolers and A/C condensers, provides manufacturing excellence, utilizes top safety standards, and delivers almost every product that it sells within 24 hours.
Refusing to limit its customer offerings to only manufacturing OEM-specified radiators, Detroit Radiator Corporation, established in 1936, pioneered the manufacturing of all comprehensive aftermarket cooling product solutions.
Recent Detroit Radiator Corporation awards include: NARSA – The International Heat Transfer Association Support of Communications and Education Programs (2014), Ernst & Young Entrepreneur of the Year (2011) and Crain’s Detroit Business Salute to Entrepreneurs (2011). Learn how to receive the Detroit Radiator Corporation Difference at www.DetroitRadiatorCorp.com.
Serving as a Detroit Radiator Corporation marketing exhibit, the award-winning truck and trailer, known as DR•COOL, travels the United States expressing gratitude to customers and communities. It showcases aftermarket cooling product solutions, awards, sponsorship memorabilia and company history to the HD transportation, commercial, industrial, and agricultural industries. With COOL giveaways, contests and prizes, DR•COOL is without a doubt, one of the COOLEST trucks on the road! Keep your eyes on the highway and watch for DR•COOL to come cruising through your hometown! For DR•COOL tour information, visit www.DetroitRadiatorCorp.com.
About Mid-America Trucking Show (MATS):
The Mid-America Trucking Show is the largest annual heavy-duty trucking industry event in the world. Held each year at the Kentucky Expo Center in Louisville, KY, the show attracts 70,000+ attendees and 1,000+ exhibitors from throughout the United States and abroad. No other show offers more under one roof than the annual Mid-America Trucking Show. For more information, visit, www.truckingshow.com.