BB&T's New Online Account Opening Application Receives High Marks from Customers, Independent Firms
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WINSTON-SALEM, N.C., March 8 -- BB&T Corporation's (NYSE:BBT) new instant online account-opening system has been ranked among the top five in the nation by Change Sciences Group, a national research firm, for the best online customer experience among the top 40 national and regional banks.
Change Sciences reports that while 77 percent of regional banks offer some kind of online account application, only 35 percent of the banks support electronic funding, and BB&T is one of only two large banks to offer instant approval. "What banks like BB&T are doing is taking it to the next level," said Steve Ellis, a partner at the New York research firm.
The top ranking follows a separate survey of BB&T clients who opened accounts online. More than 95 percent said they were either "very satisfied" or "satisfied" with the speed, look and feel, security, and ease of use of the new service.
"When it comes to the ease and convenience of opening an account online, the Change Sciences study and our own internal survey confirm that we are clearly in the top tier of financial institutions offering fully automated online account opening," said BB&T Electronic Delivery Channels Manager Barbara Duck. "More and more clients are discovering that this is an incredibly easy and efficient way to open and fund a retail checking or savings account."
The new online account opening system also received high marks from Forrester Research in their February 2007 report "How BB&T Built a Superior Online Application." The 23-year-old technology and marketing research company said BB&T's new online application "promises to be the envy of the industry" and already has led to more sales, reduced costs, and a better overall customer experience.
With the new application, most new and existing BB&T clients can open multiple accounts, receive immediate approval decisions, and transfer funds into a new account immediately from BB&T and other banks.
BB&T's marketing campaign for the new service includes a $50 incentive for opening a retail checking account online at BBT.com through March 25. More information is available at BBT.com/count50.
Winston-Salem, N.C.-based BB&T Corporation and its subsidiaries offer full-service commercial and retail banking and additional financial services such as insurance, investments, retail brokerage, corporate finance, consumer finance, payment services, international banking, leasing and trust.
BB&T operates more than 1,450 financial centers in the Carolinas, Virginia, Maryland, West Virginia, Tennessee, Kentucky, Georgia, Florida, Alabama, Indiana and Washington, D.C.
With $121.4 billion in assets, BB&T Corp. is the nation's 11th largest financial holding company. More information about BB&T Corp. is available at www.BBT.com.
Source: BB&T Corporation
CONTACT:
Paal Kaperdal,
Senior Vice President,
E-Business Manager,
+1-919-791-3272;
Jeff Nichols,
Vice President Corporate
Communications,
1-336-733-1472, both of BB&T Corporation
Web site: http://www.bbt.com/
http://www.bbt.com/count50
