BASF Showcases Broad Product Offering for Engineered Fabrics and Nonwovens at IDEA 2010


Company to highlight its superabsorbent polymers, as well as components used to make or enhance engineered fabrics and their end uses

FLORHAM PARK, NJ- BASF will feature its broad range of products and technologies for the nonwovens market in its booth number 1672, Hall B, at IDEA 2010, the International Engineered Fabrics Conference. The triennial event draws decision makers in the nonwovens market from more than 70 countries, and takes place this year on April 27-29, 2010 at the Miami Beach Convention Center, Miami Beach, Florida.

"BASF has long been recognized as a provider of superabsorbent polymers for hygiene applications, as well as adhesives and colorants for nonwovens," said Simon Medley, Group Vice President, Care Chemicals and Formulators for BASF in North America. "With the acquisition of Ciba Corporation in 2009, BASF enriched its solutions capabilities and enhanced its product portfolio for this market, including specialized additives for medical and surgical nonwovens and home and personal care wipes. BASF can now truly approach customers and the nonwovens market as a complete solutions provider."

In its booth, BASF will promote:

HySorb® Superabsorbent Polymers that feature specific innovative properties for diapers, adult incontinence and feminine hygieneproducts

Additives and Colorants that add functionality, durability and appeal to nonwovens, including halogen-free flame retardants, polymer modifiers that enable spun bond to perform as meltblown, and colorants that offer design options and brilliance

Functional chemistries for home and personal care wipes that enhance product performance and claims, provide protection for wipes and end users, and improve aesthetics and delivery of actives

Acrodur® Acrylic Thermosets, innovative binders for a variety of applications, including natural fiber composites, technical nonwovensand filtration media. These binders are formaldehyde-, phenol- and VOC-free and thus present no hazardous emissions or costly emission control equipment, no odor and no labeling issues

Visitors to BASF's booth number 1672 in Hall B will also be able to attend one of several micro-seminars and demonstrations that will be held throughout the show. Show times will be posted at the booth.

For more information contact:

Carole Smargon

BASF Corporation

Tel: (973) 245-6014

e-mail: carole.smargon@basf.com

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than 50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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