Back Rest helps relieve back pain when sitting.

Press Release Summary:



Recommended by spine care specialists, AirFit BackRest features self-inflation technology, allowing level of firmness to be adjusted for custom fit when sitting. Weighing 6 oz, product can be rolled up for portability and is suitable for car, plane, office, or theater.



Original Press Release:


New Device Offers Relief for Back Pain Sufferers when Sitting


West Bloomfield, MI -- July 27, 2004 -- Back pain is an affliction shared by 65 million Americans. Its a problem that can put a kink in ones activities at home, at work, and at play. The good news - experts agree that making simple lifestyle changes can help prevent an aching spine.

Exercise and other self-care measures, like correcting poor posture, are prescribed to get a bad back on the right track. One goal is to support the natural curve of the vertebral column, to protect the discs from injury - especially when sitting. Foam rolls, or pre-formed backrests for seats and chairs are available for this purpose. But for a back thats out of whack those off-the-shelf cushions may be ill-fiitting, feeling awkward without providing relief. The reason - bodies come in different shapes and sizes, and a backrest, like a pair of shoes needs to fit just right.

A solution - the new AirFit BackRest was designed with "back FIT-ness" in mind. The AirFit features self inflation technology - so the level of firmness can be adjusted for a "custom fit" and extra degree of comfort when sitting. The AirFit BackRest weighs only 6 ounces, is easily rolled-up for portability, and can be used in the car, on a plane, at home, in the office, or even at the theater. The product is recommended by spine care specialists, and backed by a satisfaction guarantee. Visit www.AirFitBackRest.com for back care tips, to learn more, and for online ordering. About $40 from FitCare Products (248) 661-5088.

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