Press Release Summary:
Offered as electronic data interchange option for TagTeamÂ® marketing materials management system, TagTeam Fulfillment Engine helps create seamless customer experience for Web-based product marketing and online ordering. Customers can access product marketing information and sales support materials, view products, and place orders for products from one place. Secure, scalable product automatically imports updated product and pricing data into system at frequency set by company.
Original Press Release:
Longwood Software's TagTeam Enables 'Marketing-Driven' B2B eCommerce
Longwood Software Inc., developer of the TagTeam® marketing materials management system, has announced the TagTeam Fulfillment Engine, which provides an integrated marketing and selling solution for enhanced B2B eCommerce. The TagTeam Fulfillment Engine is an electronic data interchange (EDI) option for TagTeam that enables companies to create a seamless customer experience for product marketing and online ordering on the Web. Business-to-business customers can now access product marketing information and sales support materials, view products, and place orders for the products they want - all from the same place.
"The TagTeam Fulfillment Engine is a natural progression for marketing and sales departments who want to make it easy to do business with them via the Web," said Scott Richardson, Longwood Software CEO. "Thanks to one-stop access to both online ordering and marketing materials libraries, customers can now order products confidently in self-service customer portals. This new TagTeam capability removes a barrier that has kept companies and their customers separated in the past, opens up a tremendous opportunity for companies to have better direct communication with customers, and also allows them to promote other products when customers visit their website to place orders."
Companies can easily transition customers to the web-based system for ordering what they need, rather than using company sales representatives to take orders, thanks to the TagTeam Fulfillment Engine. These customers can learn about and order products at the same time, whereas other eCommerce solutions enable customers to buy products, but don't expose them to product information. This is particularly important in multi-channel selling, where dealers and distributors need to be informed of new products on an ongoing basis.
The TagTeam Fulfillment Engine integrates with ERP and other back-end systems, and is highly scalable, reliable, and secure. It automatically imports updated product and pricing data into the system at the frequency set by the company. This auto-import feature ensures that all information accessed by customers is current and correct, and that no out-of-stock items are displayed.
As items are ordered via a user-friendly online shopping cart, the TagTeam Fulfillment Engine dispatches them to the company's order processing system, and then receives a notification that the order was received and processed. TagTeam provides the customer with the ability to check order confirmations and the status of all orders online. This closed loop system provides the buyer with a high-quality online ordering experience.
The TagTeam Fulfillment Engine is available now, and can be added on to any TagTeam.com hosted library.
TagTeam's electronic fulfillment capabilities include a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; click-through tracking of electronically-fulfilled materials; and integrated reporting tools. TagTeam is designed for "out of the box" use by marketers, and requires no technical training, IT support, or consulting services.
Other capabilities of TagTeam include "Web Kits," a feature that lets salespeople deliver marketing and product information to prospects within a personalized Web page that presents the materials dynamically and visually on the Web.
About Longwood Software
Longwood Software, Maynard, MA, is a leading provider of solutions for marketing and sales teams in manufacturing, technology, and business services. The company's TagTeam.com service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, MeadWestvaco, Pitney Bowes, Kronos, The MathWorks, and New Balance. For information visit www.tagteam.com.
Company Name: Longwood Software
Address 1: 36 Nason Street
Contact Name: Scott Richardson