Avery Dennison to Showcase Shipping Labels at eBay Live!

BREA, Calif., June 5 -- Avery Dennison Office Products Company will feature Avery White Shipping Labels at eBay Live!, eBay's annual community conference to be held this year at the Boston Convention and Exhibition Center, June 14-16, 2007.

"Gone are the days of cutting and taping an address label to a package," said Katya Cherny, Product Manager for Avery Dennison. "Avery White Shipping Labels give shipments a more professional appearance and make labeling and sending packages more convenient, faster, and easier."

Designed to be compatible with eBay and PayPal's online postage software, Avery White Shipping Labels feature patent-pending perforation so that they can be used as either two labels or as a shipping label and a receipt.

"Because most purchases on eBay are mailed," said Cherny, "It's a natural fit for Avery to highlight the quality of our shipping labels to an audience who needs them."

Avery White Shipping Labels will be featured at the Avery Booth (#117) where consumers will have an opportunity to learn more about the product and see the convenience of the labels firsthand.

About Avery Dennison Office Products

Avery Dennison Office Products markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery- brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com/ or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

Source: Avery Dennison Office Products

CONTACT: Clay Doherty of Hollenbeck Associates, +1-415-227-1150, ext. 13, clay@hollenbeckassociates.com, for Avery Dennison Office Products

Web site: www.avery.com/

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