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Avery Dennison and RedPrairie Partner to Provide Total RFID Solutions

August 8, 2007

Leading pharmaceutical supplier chooses RedPrairie Enterprise Software and Avery Dennison's Monarch brand RFID hardware and supplies

Framingham, Mass. and Milwaukee, Wis.-Avery Dennison, Printer Systems Division, supplier of Monarch® products and services, and RedPrairie Corporation, a world leading consumer driven optimization company, today announced a partnership providing total RFID solutions. A leading pharmaceutical supplier has chosen the Avery Dennison and RedPrairie RFID solution for visibility and inventory management of its extensive pharmaceutical line. The solution consists of Avery Dennison's industry-leading Monarch® 9855(TM) RFID printer/encoder and RFID supplies combined with RedPrairie's world-class enterprise software.

The recent RedPrairie and Avery Dennison partnership helps ensure that RedPrairie's customers have reliable RFID printing/encoding capabilities with Monarch® brand printers already pre-integrated into RedPrairie software solutions.

"Avery Dennison shares RedPrairie's vision of delivering RFID solutions that are cost effective, simple to deploy, and built on a robust, scalable technology infrastructure," said Rick Bauer, Avery Dennison Director of RFID Global Program Development. "We were excited about the opportunity to combine our RFID capabilities with RedPrairie's software expertise in order to create a turnkey solution that is seamless for our mutual customers."

"We are pleased to work with Avery Dennison to help customers obtain value from their RFID solutions. The solution we created for the pharmaceutical supplier was designed to reduce operating costs and create greater efficiencies that will allow customers to synchronize staff and inventory based on demand signals from retailers," states Gary Morgan, VP of Red Prairie's Technology Services.

About Avery Dennison Corporation

Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Combined with Paxar, Avery Dennison now employs more than 30,000 individuals in approximately 50 countries worldwide who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.


About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e(TM) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.

For additional information, call 1.877.733.7724, or access

Media Relations:
Avery Dennison Media Relations
Annette Slusser
North America
Renee Truttmann

Sam Henniker
+ 44 (0) 1494 486555
Europe and Asia Pac
Nathalie Vanden Houwe
+32 (0)54 31 86 93

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