AVANSE(TM) ST-410 Binder Is Changing Performance and Maintenance Expectations in Semi-Transparent Deck Stain Market

PHILADELPHIA, PA. - Outdoor exposure testing conducted over a three-year period demonstrates that semi-transparent deck stains may last longer than the traditional one- or two-year industry standard when formulated with AVANSE(TM) ST-410 Binder by Dow Coating Materials (DCM), a global business unit of The Dow Chemical Company. In addition to longevity, DCM exposure testing demonstrates outstanding erosion resistance, ultraviolet light (UV) protection and excellent long-term adhesion to treated pine decking.

"AVANSE ST-410 Binder is a game changer that enables formulators and consumers to rethink exterior semi-transparent stains," said Rusty Johnson, North America Field Marketing Manager for Dow Coating Materials, North America.

"In addition to offering long-term durability against foot traffic, water, and erosion, semi-transparent stains made with AVANSE ST-410 Binder offer enhanced UV protection - it's like applying sunscreen to your deck," explained Greg Monaghan, technical group leader, Dow Coating Materials. "This technology can help formulators lengthen the reapplication cycle for exterior stains on residential decks."

Acrylics provide a durable backbone for semi-transparent stain formulations, and are generally recognized for outstanding erosion resistance compared with alternative binder materials. Taking this a step further, DCM engineered AVANSE ST-410 Binder as a multi-functional acrylic binder that stabilizes the iron oxide pigments necessary for long-term UV resistance. Another differentiating characteristic of AVANSE ST-410 Binder is outstanding adhesion to treated deck substrates, which results in fewer early failures on latewood grains.

Designed to meet stringent VOC and environmental standards, semi-transparent stains based on AVANSE ST-410 Technology do not require coalescent or heavy metal driers. Compared to other acrylic binders, AVANSE(TM) ST-410 Technology is also better at re-dissolving during application. The combination of morphology and particle stabilization maximizes the flow and lapping characteristics during application, while building early resistance properties upon drying. As a result, semi-transparent stains made with AVANSE ST-410 Binder are easy to apply and enhance the appearance of new or weathered wood with a long-lasting finish.

For more information, visit www.dowcoatingmaterials.com.

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert's expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business.

For more information please visit www.dow.com/coating.

About Dow

Dow (NYSE: Dow) combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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