Press Release Summary:
Warrantied for 65,000 mile tread life, AssuranceÂ® passenger tire carries Uniform Tire Quality Grade rating of 620/A/B in T speed-rated sizes and 580/A/A in H speed-rated sizes. Wet Tread Zone in center portion features Dual Aquachannel(TM) grooves, and Dry Tread Zone in outer tread has strong shoulder blocks. Offered in sizes from 15-17 in. rim diameters, tires also include circumferential shoulder grooves that help deliver even tread wear.
Original Press Release:
Goodyear Announces New Assurance Tire
DALLAS, Feb. 1 -- The Goodyear Tire & Rubber Company (NYSE:GT) announced today it will add a third product offering in its popular, award-winning Assurance(R) line of tires. The announcement was made during the Goodyear Dealer Conference, an annual gathering of the company's North American retail network.
The new tire, named Assurance, is a mid-tier product in Goodyear's passenger tire family, joining the brand's two premium offerings in that segment: Assurance ComforTred(TM) and Assurance TripleTred(TM). The new tire will initially be offered in 27 sizes at Goodyear retail outlets and independent tire dealerships by the end of March.
The Assurance is available in tire sizes ranging from 15- to 17-inch rim diameters. The initial size offering covers 80 percent of the targeted vehicle group, and includes popular vehicles, such as the Chevrolet Malibu, Ford Taurus, Honda Accord, Toyota Camry and many more.
Goodyear's market-back research has shown that the targeted consumers are looking for a high quality tire at a good value, with wet traction listed as one of their top needs.
"Our target consumer is the middle-class 'everyday driver' who values a dependable tire, at an affordable price," said Joey Viselli, Goodyear brand director. "These consumers do not want to have to worry about their tires. They want to rely on their tires to get them where they need to go, in rain or shine."
A Wet Tread Zone in the center portion of the tire features Dual Aquachannel(TM) grooves, and a Dry Tread Zone in the outer tread has strong shoulder blocks. These elements combine to help deliver enhanced traction and responsive handling in both wet and dry weather conditions. Circumferential shoulder grooves help promote even treadwear and biting edges for traction in wet weather.
The new Assurance features a Uniform Tire Quality Grade rating of 620/A/B (in T speed-rated sizes) and 580/A/A in H speed-rated sizes). Assurance will carry a 65,000-mile tread life limited warranty.
Assurance ComforTred carries an 80,000-mile tread life limited warranty, and offers a luxurious ride for premium autos. A super-absorbent layer between the tread and belt helps cushion vibrations, and a system of densely packed tread blocks help provide a smooth and comfortable ride.
Assurance TripleTred, the winner of numerous design and performance awards, has deeply carved Aquachutes(TM) to help propel water off the tread and away from the tire. The tread features three zones, including a center Ice Zone with a rubber compound that includes volcanic sand and glass fibers to assist gripping performance.
Goodyear is one of the world's largest tire companies. The company employs about 70,000 people and manufactures its products in more than 60 facilities in 26 countries around the world. For more information about Goodyear and its products, or to find the nearest Goodyear retailer, go to www.goodyeartires.com.
CONTACT: Jim Davis of The Goodyear Tire & Rubber Company, +1-330-796-4114