AS3990 is an innovative Reader Chip to create low power and low cost RFID reader solutions
Unterpremstaetten, Austria (April 11, 2008) - austriamicrosystems (SWX:AMS) a leading global designer and
manufacturer of high-performance analog ICs for communications, industrial, medical and automotive
applications, in partnership with Advanced ID Asia, is pleased to announce that Advanced ID Asia has
incorporated austriamicrosystems' new AS3990 UHF RFID "Simply Gen2" Reader Chip into their latest product,
the PR110, a handheld reader which extends Advanced ID's successful UHF RFID Reader Product Line.
The PR110 is a portable UHF reader with integrated LCD, backlight and keyboard. It is available in different
colours for OEM customers. The PR110 offers 100mW output power, a 5dBi gain circular antenna as well as
battery operation. Advanced ID's new product is built around austriamicrosystems' AS3990 UHF "Simply Gen2"
reader chip, co-developed with IDS, which is the first in a line of a low-power, low-cost, integrated reader
solutions, positioned to make their customers' lives easier through the integration of key elements whilst retaining
"Advanced ID has demonstrated effective performance with their products" says Kambiz Hayat-Dawoodi,
Manager Wireless Business Line at austriamicrosystems. "Their implementation of the AS3990 convinced us of
their capability to optimise for low power, long range and at low cost for portable applications."
Advanced ID's CEO Gottfried Auer added, "With austriamicrosystems' AS3990 we got the chance to have high
commonality in our different concepts covering all the applications from short range to long range. This results in
a highly competitive product line which will be completed in the next few months. We are impressed by our
partnership with austriamicrosystems as their excellent technology supported by a highly motivated, flexible and
competent team made it easy to reach our common goals."
austriamicrosystems' AS3990 is a single chip, Gen 2 UHF Reader IC. Ideally targeted for power/cost-sensitive
applications, the AS3990 sports the industry's lowest power consumption and lowest cost bill of materials (BOM).
It includes a Gen 2 protocol engine for fast time to market, and is available with an integrated power amplifier to
further reduce the BOM. The AS3990's unique programmable features enable a single device that is world-wide
shippable. Its simplicity is emphasized with only 32 registers to enable full RF, filtering, and protocol control, while
maintaining ease in implementation.
The AS3990 is available in QFN 64 9x9 mm package and is specified for 0 to 70° C. More information is available
austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining more
than 25 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and
test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industryleading
customized and standard analog products. Operating worldwide with more than 1,100 employees,
austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces, portable audio
and car access in its markets Communications, Industry & Medical and Automotive, complemented by its Full
Service Foundry activities. austriamicrosystems is listed on the SWX Swiss Exchange in Zurich (ticker: AMS).
About Advanced ID
Advanced ID Asia is a leading electronics design house and manufacturer specialized on RFID reader and
system engineering. In their BOI approved brand new factory in Chiang Mai they are working on automotive
projects, RFID and special machinery. With international partnerships, Advanced ID Asia provides full service in
all disciplines in a product creation process. European management with many years of experience in the
electronics industry is heading the company. Main focus of Advanced ID Asia in the RFID field is on UHF readers
for various applications which can be customized for OEM clients. Advanced ID Asia offers modules with
integrated antenna as well as complete products.
Electronic picture and block diagram are available on request or at
For further information
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