Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

HP Autonomy's market-leading augmented reality platform launches significant new cloud and social features from SXSW

PALO ALTO, Calif. - HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media.

Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.

Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport.

Aurasma 2.0 includes innovations that embrace the power of the cloud and social media to enable brands to more rapidly and effectively bring augmented reality into their campaigns. By delivering a unique mobile experience integrated with leading social platforms like Facebook, Google+ and Twitter, organizations can turbocharge customer awareness, engagement and, ultimately, revenue.

The platform's new enhancements include the following:

    -  Scalable cloud-based platform - Aurasma's Studio now offers brands, movie

       studios and media partners unmatched performance, scale and usability

       when creating and publishing rich-media AR content including 3-D.

    -  Best-in-class image recognition and object tracking - version 2.0 of the

       Aurasma app delivers improvements in object and image recognition

       providing even smoother, faster and more robust AR experiences.

    -  Improved user experience - the app's new user interface features

       integrated social features including "like" and "share", and a

       simplified user journey to finding, viewing and creating AR content.

"Organizations today are looking for new, creative ways to rise above the noise and engage with their customers," said Annie Weinberger, global head, Aurasma, HP Autonomy. "Aurasma's rapid global growth is the result of highly innovative technology that capitalizes on megatrends around social media and mobile to enable brands to interact with their community in a unique and powerful manner."

Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline, Sony Pictures, Telefonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all sizes to quickly create and publish their own augmented reality content. To see how various brands have used Aurasma to engage with their markets, watch this video.

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About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


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