Attunity Teams with EMC to Enable Big Data Replication for Enterprise Analytics


Combined Attunity and EMC Greenplum solution enables enterprises to leverage Big Data using analytics to gain competitive advantage

BURLINGTON, Massachusetts - Attunity Ltd. (OTC BB: ATTUD), a leading provider of information availability software solutions, announced today that it has teamed up with EMC to deliver a high-performance, easy-to-use Big Data replication solution for the EMC Greenplum Unified Analytics Platform. Attunity further announced that Attunity Replicate, officially qualified by EMC, is now available with dedicated optimizations for EMC Greenplum products.

Big Data analytics enables today's most successful companies to gain competitive advantages. However, the efficient and timely movement of Big Data continues to be a major challenge, and can yield inaccurate analytic results that negatively impact the company's bottom line. By teaming up and delivering optimized technology integration, Attunity and EMC are answering this critical need by eliminating the Big Data bottleneck. The combined solution helps businesses that want to capitalize on Big Data analytics to better support decision-making and improve their competitive position.

"Together with Attunity, EMC is excited to extend an end-to-end Big Data warehousing solution that is high-speed, easy to implement and use, and cost-efficient," said David Menninger, vice president of strategy and business development, Greenplum, a division of EMC. "Our product qualification process ensures for EMC Greenplum customers and prospects that Attunity Replicate has passed the rigorous testing required and has proven to be highly effective at making Big Data initiatives faster and easier to deploy."

"According to a recent IDC survey[1], only 25% of organizations are satisfied with the ability of their business analytics technology solution to deliver the right information to the right people at the right time," stated Dan Vesset, vice president of business analytics research and a leading Big Data analyst at IDC. "And as cited by 51.4% of the respondents in a 2012 IDC BI and Analytics survey[1], data integration is the top IT challenge for delivering a successful business analytics solution. Big data is forcing business process and organizational changes that many people in an organization may be reluctant to embrace; however, complacency is not an option. Enterprises must rise to the challenge of managing Big Data, lest their competitors beat them to it."

"The volume and velocity of data today is growing at an unprecedented rate and is projected to continue to accelerate in the years ahead," explains Itamar Ankorion, Vice President Business Development and Corporate Strategy at Attunity. "This issue is what Big Data is all about. It represents the key challenge for IT organizations that are looking for ways to effectively capitalize on Big Data analytics to gain competitive advantage.

Attunity's relationship with EMC enables enterprises to quickly overcome these challenges and reap the benefits from the value of Big Data."

[1]Source: IDC and Computerworld BI and Analytics Survey Research Group IT Survey,
2012 [http://www.afceabethesda.org/PDF Files/Vesset_Presentation_3282012.pdf]

About Attunity

Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data, including big data, across heterogeneous enterprise platforms, organizations, and the cloud [http://www.attunity.com/products/attunity-cloudbeam]. Our software solutions include data replication [http://www.attunity.com/products/attunity-replicate], change data capture [http://www.attunity.com/products/attunity-cdc] (CDC), data connectivity [http://www.attunity.com/products/attunity-connect/data-connectivity], enterprise file replication [http://www.attunity.com/products/attunity-efr-r1-r] (EFR) and managed-file-transfer [http://www.attunity.com/products/attunity-mft-rmft] (MFT). Using Attunity's software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit www.attunity.com or our In Tune blog [http://www.attunity.com/blog] and join our community on Twitter [http://www.twitter.com/attunity], Facebook [http://www.facebook.com/attunity], LinkedIn [http://linkd.in/attunity] and YouTube [http://www.youtube.com/attunity].

(c) Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

Press contact:

Melissa Kolodziej, Director of Marketing Communications, Attunity

melissa.kolodziej@attunity.com

Tel. +1-781-730-4073

Source:

Attunity Ltd

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