Atmel Unveils Innovative Solutions Powering the Internet of Things at Electronica 2014
- Showcasing IoT Solutions in Numerous Technology Zones: Smart Living Room, Automotive, Industrial and Maker Technology Zones
- Atmel Technology Expert Kerry Maletsky to Give a Security Presentation Entitled "IoT Security Should be Hard, By Definition" on Thursday, November 13 from 2-2:30 pm CET in Hall A6 / A6.353
SAN JOSE, Calif. – Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced the company is unveiling a number of new solutions to enable smart, connected and secure devices in the Internet of Things (IoT) from consumer to industrial, automotive and Maker applications at Electronica 2014 held in Munich, Germany, November 11-14. Atmel is also showcasing a number of IoT solutions in its booth located in Hall A5, Booth 542.
Some of the new solutions for the IoT market that will be launched around the show include:
   -- Low-power Embedded Processing
       -- Industry's lowest power ARM® Cortex®-M0+ MCU For Internet of
           Things
       -- A new QTouch® safety platform for home appliance user interfaces
       -- Next-generation 8-bit AVR® MCUs accelerating development of
           low-power applications
   -- Secure Connectivity
       -- Industry's first FCC-certified Wi-Fi and MCU integrated module
       -- Atmel's new CAN transceiver family
       -- A next-generation LIN system basis chip portfolio for in-vehicle
           networking
   -- Easy-to-use Software and Tools
       -- IAR Systems supports Atmel's complete microcontroller portfolio,
           expanding Atmel's IoT software and tools ecosystem
       -- An ultra-low cost Xplained mini development platform available for
           only $8.88 USD that is compatible with any Atmel 8-bit megaAVR®
           MCUs
       -- Xplained Ultra evaluation kit for fast prototyping and evaluation of
           Atmel | SMART SAMA5D4 Cortex®-A5 based MPUs
       -- A security module compatible with all Xplained boards that supports
           SHA256, AES128 and ECC256 hardware authentication for IoT nodes
Atmel's broad portfolio of solutions powering the Internet of Things will be showcased at Electronica in various technology pods including the Smart Home, Industrial, Automotive and Maker areas.
   -- Atmel's SMART HOME ZONE brings more intelligent, connected devices
       together.
       -- Showcasing hardware security with wireless connectivity to a variety
           of edge nodes applications, the well-received Atmel WINC1500 will
           demonstrate a video camera, temperature sensor and LED control
           highlighting ease-of-use connectivity to mobile handsets and cloud
           architecture. Strong key protection is provided by the ATEC108
           Elliptic Curve security chip.
       -- For the intelligent home, this demonstration highlights Atmel's
           popular AVR architecture using a mega168PB, AT86RF212, XMEGA128A1U
           and MXT143. The demo showcases an AVR with a wireless connection
           running on a battery with a graphical display.
       -- The QTouch safety robustness demonstration showcases Atmel's SAM D20
           with the company's new QTouch safety library, displaying the
           superior capacitive touch performance of the peripheral touch
           controller while achieving best-in-class noise immunity and moisture
           tolerance required in home appliances. Attendees can enter to win
           one of the QTouch safety evaluation kits by viewing the
           demonstration.
       -- Demonstrating security for the connected world, this three-light
           switch demo communicates via ZigBee to a remote panel with 3 LEDs.
           The switches and LEDS include an Atmel ATSHA204 device with stored
           crypto keys. When the switch is flipped, only the LEDs with the
           corresponding key will light--demonstrating symmetric
           authentication.
       -- Showcasing the latest lighting solutions, the Philips Hue LED
           colormix bulb, the Philips Lux dimmable bulb and the Philips Tap
           switch highlights how users can create their own personal wireless
           lighting environment with the tap of a switch or through an app on
           the users' mobile device.
   -- Atmel's INDUSTRIAL ZONE enables smart, machine-to-machine connections.
       -- Demonstrating a smart fridge, this home automation demonstration
           powered by Atmel | SMART SAM A5D4 includes a 7-inch capacitive
           touchscreen that includes a 720p video playback showcasing the
           processors performance and data processing in a secure environment.
       -- Powered by Atmel's maXTouch mXT1666T2 and maXStylus, this rugged
           Inari10 tablet demonstrates support of a glove, moisture rejection
           and support for maXStylus.
       -- Through a Sigfox basestation, this demo utilizes Atmel's ATA8520 and
           ATA8510 to demonstrate the company's IoT connectivity solution.
       -- Highlighting Atmel's support of capacitive touch buttons, sliders
           and wheels using the company's QTouch technologies, Atmel will
           showcase two QTouch demos. The first is powered by the Atmel | SMART
           SAM D21 MCU on an Xplained Pro board demonstrating mutual
           capacitance and the intelligent peripheral touch controller--all
           enabled by Atmel QTouch. The second demo, powered by the Atmel |
           SMART SAM D11 MCU, is supported by the QTouch Library enabling
           capacitive touch button sliders and wheels on smaller, lower cost
           Atmel MCUs using the Peripheral Touch Controller.
   -- Atmel's AUTOMOTIVE ZONE brings IoT to the connected car with simple,
       touch-enabled human-machine interface.
       -- Showcasing a smart, connected car, Atmel will be highlighting the
           well-received AvantCar™ demo, a next-generation automotive center
           console concept with curved touchscreens highlighting Atmel's
           XSense®, maXTouch®, QTouch®, and 8-bit AVR MCU
           technologies.
       -- Highlighting car access, this demo will enable passive entry and
           passive start for automobiles through capacitive touch and proximity
           detection technology controlled by a tablet PC using Atmel's
           maXTouch technologies. This demo is powered by Atmel's automotive
           devices including the ATA5791, ATA5831, ATA5702, ATA5790N, ATA5833
           and Atmel | SMART SAM D21.
       -- Several other automotive demos are also featured in this zone,
           including a door handle powered by Atmel's fourth generation LIN
           device that includes a curved touch-enabled glass display, providing
           excellent multi-touch performance for future automotive
           applications, and utilizing Atmel's XSense and the maXTouch 2952T.
   -- Atmel's MAKER ZONE showcases IoT inventions, enabling unlimited
       possibilities.
       -- Being at the core of the Maker Movement, Atmel will be showcasing a
           number of Maker demonstrations including a remote-controlled Maker
           Robot powered by the Atmel | SMART SAM D21. "Mr. Abot" will be
           controlled through an Andriod app and the communications will be
           driven through Atmel's recently announced new WINC1500 Wi-Fi
           solution.
       -- Atmel will also be showcasing a Skittles sorting machine for the
           candy lover. This Atmel | Smart powered sorter uses the SAM D21
           device and will sort the Skittles into individual containers by
           color using an RGB light sensor.
Atmel's Security Expert Kerry Maletsky will be presenting "IoT security should be hard, by definition" to discuss the basics of hardened security in every designer's IoT device. Come see his presentation on Thursday, November 13, at 2:00 - 2:30 pm CET in Hall A6 / A6.353 at the Embedded Forum.
More Information
Atmel at Electronica 2014: http://www.atmel.com/microsite/Electronica-2014/
Atmel Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel: www.atmel.com/youtube
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About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.
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