- Showcasing IoT Solutions in Numerous Technology Zones: Smart Living Room, Automotive, Industrial and Maker Technology Zones
- Atmel Technology Expert Kerry Maletsky to Give a Security Presentation Entitled "IoT Security Should be Hard, By Definition" on Thursday, November 13 from 2-2:30 pm CET in Hall A6 / A6.353
SAN JOSE, Calif. – Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced the company is unveiling a number of new solutions to enable smart, connected and secure devices in the Internet of Things (IoT) from consumer to industrial, automotive and Maker applications at Electronica 2014 held in Munich, Germany, November 11-14. Atmel is also showcasing a number of IoT solutions in its booth located in Hall A5, Booth 542.
Some of the new solutions for the IoT market that will be launched around the show include:
-- Low-power Embedded Processing
-- Industry's lowest power ARM® Cortex®-M0+ MCU For Internet of
-- A new QTouch® safety platform for home appliance user interfaces
-- Next-generation 8-bit AVR® MCUs accelerating development of
-- Secure Connectivity
-- Industry's first FCC-certified Wi-Fi and MCU integrated module
-- Atmel's new CAN transceiver family
-- A next-generation LIN system basis chip portfolio for in-vehicle
-- Easy-to-use Software and Tools
-- IAR Systems supports Atmel's complete microcontroller portfolio,
expanding Atmel's IoT software and tools ecosystem
-- An ultra-low cost Xplained mini development platform available for
only $8.88 USD that is compatible with any Atmel 8-bit megaAVR®
-- Xplained Ultra evaluation kit for fast prototyping and evaluation of
Atmel | SMART SAMA5D4 Cortex®-A5 based MPUs
-- A security module compatible with all Xplained boards that supports
SHA256, AES128 and ECC256 hardware authentication for IoT nodes
Atmel's broad portfolio of solutions powering the Internet of Things will be showcased at Electronica in various technology pods including the Smart Home, Industrial, Automotive and Maker areas.
-- Atmel's SMART HOME ZONE brings more intelligent, connected devices
-- Showcasing hardware security with wireless connectivity to a variety
of edge nodes applications, the well-received Atmel WINC1500 will
demonstrate a video camera, temperature sensor and LED control
highlighting ease-of-use connectivity to mobile handsets and cloud
architecture. Strong key protection is provided by the ATEC108
Elliptic Curve security chip.
-- For the intelligent home, this demonstration highlights Atmel's
popular AVR architecture using a mega168PB, AT86RF212, XMEGA128A1U
and MXT143. The demo showcases an AVR with a wireless connection
running on a battery with a graphical display.
-- The QTouch safety robustness demonstration showcases Atmel's SAM D20
with the company's new QTouch safety library, displaying the
superior capacitive touch performance of the peripheral touch
controller while achieving best-in-class noise immunity and moisture
tolerance required in home appliances. Attendees can enter to win
one of the QTouch safety evaluation kits by viewing the
-- Demonstrating security for the connected world, this three-light
switch demo communicates via ZigBee to a remote panel with 3 LEDs.
The switches and LEDS include an Atmel ATSHA204 device with stored
crypto keys. When the switch is flipped, only the LEDs with the
corresponding key will light--demonstrating symmetric
-- Showcasing the latest lighting solutions, the Philips Hue LED
colormix bulb, the Philips Lux dimmable bulb and the Philips Tap
switch highlights how users can create their own personal wireless
lighting environment with the tap of a switch or through an app on
the users' mobile device.
-- Atmel's INDUSTRIAL ZONE enables smart, machine-to-machine connections.
-- Demonstrating a smart fridge, this home automation demonstration
powered by Atmel | SMART SAM A5D4 includes a 7-inch capacitive
touchscreen that includes a 720p video playback showcasing the
processors performance and data processing in a secure environment.
-- Powered by Atmel's maXTouch mXT1666T2 and maXStylus, this rugged
Inari10 tablet demonstrates support of a glove, moisture rejection
and support for maXStylus.
-- Through a Sigfox basestation, this demo utilizes Atmel's ATA8520 and
ATA8510 to demonstrate the company's IoT connectivity solution.
-- Highlighting Atmel's support of capacitive touch buttons, sliders
and wheels using the company's QTouch technologies, Atmel will
showcase two QTouch demos. The first is powered by the Atmel | SMART
SAM D21 MCU on an Xplained Pro board demonstrating mutual
capacitance and the intelligent peripheral touch controller--all
enabled by Atmel QTouch. The second demo, powered by the Atmel |
SMART SAM D11 MCU, is supported by the QTouch Library enabling
capacitive touch button sliders and wheels on smaller, lower cost
Atmel MCUs using the Peripheral Touch Controller.
-- Atmel's AUTOMOTIVE ZONE brings IoT to the connected car with simple,
touch-enabled human-machine interface.
-- Showcasing a smart, connected car, Atmel will be highlighting the
well-received AvantCar™ demo, a next-generation automotive center
console concept with curved touchscreens highlighting Atmel's
XSense®, maXTouch®, QTouch®, and 8-bit AVR MCU
-- Highlighting car access, this demo will enable passive entry and
passive start for automobiles through capacitive touch and proximity
detection technology controlled by a tablet PC using Atmel's
maXTouch technologies. This demo is powered by Atmel's automotive
devices including the ATA5791, ATA5831, ATA5702, ATA5790N, ATA5833
and Atmel | SMART SAM D21.
-- Several other automotive demos are also featured in this zone,
including a door handle powered by Atmel's fourth generation LIN
device that includes a curved touch-enabled glass display, providing
excellent multi-touch performance for future automotive
applications, and utilizing Atmel's XSense and the maXTouch 2952T.
-- Atmel's MAKER ZONE showcases IoT inventions, enabling unlimited
-- Being at the core of the Maker Movement, Atmel will be showcasing a
number of Maker demonstrations including a remote-controlled Maker
Robot powered by the Atmel | SMART SAM D21. "Mr. Abot" will be
controlled through an Andriod app and the communications will be
driven through Atmel's recently announced new WINC1500 Wi-Fi
-- Atmel will also be showcasing a Skittles sorting machine for the
candy lover. This Atmel | Smart powered sorter uses the SAM D21
device and will sort the Skittles into individual containers by
color using an RGB light sensor.
Atmel's Security Expert Kerry Maletsky will be presenting "IoT security should be hard, by definition" to discuss the basics of hardened security in every designer's IoT device. Come see his presentation on Thursday, November 13, at 2:00 - 2:30 pm CET in Hall A6 / A6.353 at the Embedded Forum.
Atmel at Electronica 2014: http://www.atmel.com/microsite/Electronica-2014/
Atmel Blog: http://atmelcorporation.wordpress.com
Atmel YouTube Channel: www.atmel.com/youtube
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.
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Agnes Toan, Sr. Communications Manager
Tel: (+1) 408-487-2963
Web Site: http://www.atmel.com