Atmel Announces 'Top 5 Stocking Stuffers' for 2010 Holiday Season

SAN JOSE, Calif. - Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller and touch solutions, today announced the winners of the first annual 2010 Stocking Stuffers. This annual Stocking Stuffers list introduces the latest toys and gadgets powered by Atmel technology. These items make great gift ideas and are available in retail and online shopping sites for the 2010 holiday season.

This year, the Top 5 Stocking Stuffers powered by Atmel technology include:

- ESCORT PASSPORT 9500ix: Named the world's most advanced radar and laser
detector, the GPS-enabled PASSPORT 9500ix features ESCORT's
industry-leading long-range performance and patented AutoLearn
technology which uses GPS and artificial intelligence to automatically
eliminate false alerts. The award-winning 9500 ix(TM) also comes
pre-loaded with ESCORT's Defender(TM) Database that alerts drivers to
speed traps, red light cameras and speed cameras (the 9500ix is
web-ready and allows easy database updates). Powered by Atmel AVR®
microcontroller and memory devices including the AT45DB161D-SU,
AT45DB081D-SU, ATMEGA644P-20AU, ATMEGA64-16AU, ATTINY2313-20SU, the
PASSPORT 9500ix is the detector that changed the industry and a great
gift for any driver this holiday season.

- Parrot AR.Drone: A quadricopter that can be controlled by an iPhone®,
iPod touch® or iPad(TM) device, the AR.Drone motor control unit is
powered by the Atmel ATMEGA8A-MU AVR microcontroller, while the power
supply unit is powered by the Atmel AT73C246 device. The Parrot AR.Drone
is more than a toy; it includes an onboard Wi-Fi system and front and
bottom camera. The AR.Drone is a perfect gift for the entire family.

- Insignia's HD Radio Portable Player (Model NS-HD02): Available
exclusively at Best Buy stores, the Insignia HD Radio portable player is
an HD Radio with 20-preset stations, a 2.4-inch color touchscreen
display, 3.5mm output for car stereos and a built-in rechargeable
lithium-ion battery that provides 7 hours of play time. The HD Radio
also includes a unique 'Live Pause' feature to allow consumers to
temporarily stop and re-start the broadcast for the users' convenience.
Powered by the Atmel AT32UC3A0512 32-bit AVR microcontroller, this
device offers HD-quality sound and smaller form factor for convenience.
This high-quality, portable HD Radio is perfect for all the stockings on
your list.

- Rocketfish 4-port WirelessHD Kit: Rocketfish RF-WHD200 Wireless HD
Transmitter/Receiver is powered by the Atmel AT91SAM7S256 ARM-based
microcontroller for better performance and available exclusively in your
local and online Best Buy stores. The 4-Port WirelessHD® Kit offers an
easy solution to connect and enjoy content wirelessly, eliminating the
need for the complex cords and hassle that can limit where HDTVs are
installed. The kit sends full HD 1080p HDMI signals up to 32 feet
without wires to offer a simple, affordable solution for installing HD.
This system is a must for the entertainment expert in the household.

- Pure Sensia Radio: A portable digital, FM and Internet radio with color
touch screen incorporating PURE's award-winning 'Flow' technology.
Sensia is a revolutionary radio with a high-resolution color touchscreen
and touch-sensitive power button driven by Atmel touch solutions. The
PURE Sensia is also powered by an Atmel non-volatile DataFlash® memory,
the AT45DB642D. The Pure Sensia touch radio's great sound quality and
touch features make it the perfect gift for your college graduate.

"This is a great opportunity for us to show-off some of the latest, cool toys and gadgets available for the 2010 holiday season with Atmel technology," said Pedro Vargas, sr. director of corporate marketing, Atmel Corporation. "All these products are one-of-a-kind gifts and will make the perfect 'stocking stuffer' for one of your family members."

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About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2010 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, DataFlash®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

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