Astadia Launches Six New Vertical Industry Solutions on Salesforce.com's AppExchange


Clients Can Now Leverage Astadia's Expertise in the Construction, Financial Services, Higher Education, Media and Telecommunications Industries from within Salesforce

DALLAS, Sept. 17 / / -- Astadia Consulting, LLC, the leader in on-demand consulting and a long-time salesforce.com partner, today announced six new vertical industry solutions built on the Force.com platform and available via the AppExchange. Each solution developed by Astadia takes advantage of years of industry-specific experience as well as thousands of on-demand application initiatives and Salesforce deployments. Astadia has developed solutions to be promoted through salesforce.com's AppExchange for the construction, financial services, higher education, media and telecommunications industries. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

"Thousands of customers from the construction, financial services, higher education, media and telco and other vertical markets are using the AppExchange to extend the benefits of on-demand throughout their companies," said Tien Tzuo, Chief Strategy Officer at salesforce.com. "The solutions Astadia has created for these markets can be deployed via the AppExchange for faster implementations and expedited results to generate customer success on demand."

CONSTRUCTION. In partnership with McGraw-Hill Construction, Astadia is launching a service which integrates offerings from McGraw-Hill Construction with Salesforce on an automated basis.

FINANCIAL SERVICES. Astadia has created two platforms for financial services:

The Astadia Commercial Banking Platform offers local, regional banks and money center institutions a unified approach to managing client relationships across a broad range of banking products and services. The platform provides lending and treasury management coverage with expanded options for capital markets, trade banking, card services, leasing and private banking. In addition, the platform allows the management of intra-bank referrals, asset quality, covenant compliance and other activities specific to commercial banking.

The Astadia Institutional Investor Platform allows broker/dealers to supply institutional clients (fund managers and money managers) with relationship data required for managing trading access and pertinent facts to assist clients in buying or selling stocks, bonds, commodities, funds, and other securities.

HIGHER EDUCATION. The Astadia Higher Ed Recruiting & Retention Platform provides institutions with the ability to attract prospective students and market the university's education programs. Once identified, prospective students can be qualified, applications for admission processed, and the admitted student/institution relationship nurtured seamlessly through the admissions process therefore, producing higher retention yields.

MEDIA. The Astadia Media Advertising Platform provides companies that sell ad space with access to current client and prospect information with automated ad order submission within Salesforce via custom systems integration with AdMark and other order insertion systems. The platform gives representatives the ability to own the ad sales process through the input and quick submission of ads, thereby meeting more publication deadlines and increasing revenue potential.

TELECOMMUNICATIONS. The Astadia Telecom Platform enables wireless, wireline and DSL service providers' ability to track customer accounts and subscribers, to facilitate the order and provisioning process, and to measure key industry metrics. Representatives of telecom companies are able to structure proposals using actual product information down to the product code detail thus ensuring the proper configuration for each subscriber line created.

Representatives can also trigger the appropriate pricing approvals from within the platform ensuring that actual orders cannot be placed without the required approval from management.

"Astadia is pleased to offer these new vertical solutions on the AppExchange to solve the unique issues facing these exciting and challenging industries," said J. Ernest Riddle, CEO at Astadia. "Our experience in these industries and these specialized platforms will help our customers get 'real' results with their CRM implementations."

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://salesforce.com/appexchange.

About Astadia Consulting, LLC

Astadia is a management consulting and technology solutions company that helps businesses become more productive in sales, marketing and customer service. Designated a Premier Consulting Partner, Astadia is salesforce.com's largest consulting partner and has been involved in thousands of salesforce.com initiatives since 2003. With offices across the U.S. and in Europe, Astadia brings subject matter expertise to a wide array of industries and offers consulting services to aid in process engineering, salesforce.com configuration, data migration/cleansing, systems integration, reporting & analytics, and user adoption training for all modules of salesforce.com, including SFA, CSS, PRM, Marketing Automation and Salesforce Mobile. For more information, visit www.astadia.com/ or call (877) 7ASTADIA (877-727-8234).

Source: Astadia Consulting, LLC

CONTACT: Clark Hausmann, +1-972-865-1472, chausmann@astadia.com, or J. Ernest Riddle, +1-678-809-0132, eriddle@astadia.com, both of Astadia Consulting, LLC

Web site: www.astadia.com/

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