Astadia and Barry Rhein & Associates Develop an Alliance to Help Customers Reach the Pinnacle of Sales Success

Barry Rhein & Associates' Proven Approach to Sales Effectiveness Training Combined with Astadia's Vast Experience in Implementing Sales Success Programs Provides Customers with a Winning Solution

DALLAS, Nov. 27 -- Today, Astadia Consulting, LLC and Barry Rhein & Associates (BR&A) entered into a strategic partnership to offer shared services, including sales effectiveness training solutions, management consulting and product development. Under the alliance agreement, Astadia will provide pre-seminar customization and pre and post seminar consulting services for BR&A customers. Additionally, Astadia and BR&A will jointly develop enabling technology that will initially be embedded in, to extend the benefit and reinforce the principles taught in the BR&A Selling Through Curiosity program. Under the program, Astadia and BR&A will exchange thought leadership, providing sales strategy and marketing advisory services to one another. Both companies offer extensive experience with helping organizations successfully use sales management tools such as and Xactly.

"Partnering with the number one implementation partner is really exciting for us and our clients," said Barry Rhein, founder and CEO of BR&A. "Our joint solutions, combining sales skill techniques and process improvements, will make a remarkable and measurable difference in our customers' sales results."

BR&A brings 23 years of experience in helping sales teams become more successful with simple, practical techniques that have an immediate impact on behavior, skills, and earnings. Its unique approach offers value to organizations by immediately increasing sales effectiveness; improving productivity and creating excellence in sales people, while ensuring repeatable results. Astadia has established success in both sales process consulting and technology implementations of leading sales tools. Services that both partners will offer include sales effectiveness seminars and training combined with ongoing support for sales tools and process implementation.

"BR&A is a great fit for our sales process offering," said J. Ernest Riddle, CEO, Astadia. "Their skills based sales effectiveness training is demonstrated to be effective for many organizations around the world. The BR&A sales training program produces measurable results both immediate and long term. Having Astadia personnel able to offer this training helps ensure that our customers reach their full potential for sales success and CRM enablement."

About Barry Rhein & Associates

Barry Rhein & Associates is the most sought-after sales effectiveness trainer and consultant in Silicon Valley. BR&A's many successes as a sales trainer include work with where its sales workshops and teachings are used worldwide. Additional successes are with Hewlett-Packard, Business Objects, Ariba, and Informatica as well as hundreds of other companies and thousands of independent salespeople. For more information, visit or call 1-866-966-2233.

About Astadia

Astadia is a management consulting and on-demand technology solutions company that helps businesses become more productive in sales, marketing, customer service and employee performance. With offices across the U.S. and in Europe, Astadia serves businesses, large and small, with subject matter expertise in a wide array of industries. Enabling Customer Relationship Management, Human Capital Management, Marketing Automation, Partner Relationship Management, and Sales Force Automation, Astadia is the largest deployment partner for, Eloqua, Xactly and other leading SaaS solutions. Astadia is ranked 83rd on the Inc. 500 list.

For more information, contact
in the U.S.
at 877.727.8234
or in EMEA
at +44 (0) 845 055 9758,
or visit

Source: Astadia Consulting, LLC

Brent Mellow,

J. Ernest Riddle,
both of Astadia Consulting, LLC; or

Michael Nicosia
of Barry Rhein & Associates,

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