Asia Netcom's Call Aggregation Service Wins IEC InfoVision Award at Broadband World Forum Asia 2007


Asia Netcom's Call Aggregation Service Recognized for Applications Which
Empower Next Generation Call Centers

BEIJING, June 6 / / - Asia Netcom again proves its leadership in bringing next generation applications to market at the Broadband World Forum Asia 2007. During the InfoVision awards ceremony today in Beijing, the company's Call Aggregation Service (CAS) was recognized by the International Engineering Consortium (IEC) with an award in the Network Core Innovation and Advances category. This award for CAS follows an InfoVision Award in the same category last year given to Asia Netcom's M-Flex IP VPN service.

"We are truly honored to be selected for this prestigious award two years in a row," said Bill Barney, Asia Netcom's Chief Executive Officer. "Asia Netcom continually looks for ways to develop innovative, flexible and user-friendly products that deliver superior customer experiences. This award is a true testament to our Product Management team's leadership and innovation, which continues to drive business efficiencies for our customers."

IEC Vice President of Conference Development Tom Costello commented, "The IEC's InfoVision Awards program gives tribute to the paramount broadband innovations in deployment today in the Asia-Pacific region. We are pleased to recognize Asia Netcom as an InfoVision Award winner for its Call Aggregation Service, which we appreciate as a significant contribution to the industry."

The IEC Awards submissions were judged by a panel of industry experts based on the following criteria:

1. Value of service or technology in solving recognized technology
problems, meeting network requirements, optimizing service and
performance, and/or enhancing customer service
2. Overall quality of innovation and contribution to technology
advancement
3. Originality and vision
4. Potential contribution toward positive industry growth and service
5. Market success/acceptance (where applicable)
6. Contribution to end-user quality of experience and service efficiency

Launched in February 2007, CAS leverages Asia Netcom's global MPLS (multi protocol label switching) infrastructure to aggregate voice minutes from multiple markets and deliver them into a centralized location. Multinational corporations can deploy CAS's one-stop solution to offer local call-in numbers for their customers to access their call center - without the need to set up their own infrastructure in each location.

"In today's competitive global business environment, CAS is the differentiator for corporations focused on value-added customer service," said Mark Simpson, Chief Operating Officer, Asia Netcom. "CAS enables the convenience of local number access across multiple markets while at the same time taking advantage of a centralized call center solution."

"The CAS solution will also give third-party call center operators an enhanced service feature while serving their corporate customers. In particular, its flexible and robust routing and overflow support are invaluable during peak times and emergency situations," Simpson added.

By leveraging Asia Netcom's global MPLS platform as the main backbone, CAS offers users several distinct advantages. Because Asia Netcom has already established infrastructure in the local market, customers will not have to invest in new equipment and resources. Once a voice call is received in the local market, the traffic is transported to the destination over Asia Netcom's MPLS backbone, which offers pre-defined service performance levels to ensure the highest voice quality.

About Asia Netcom

Winner of Telecom Asia's "Best Wholesale Carrier" award in 2007, Asia Netcom operates an extensive telecommunications network infrastructure in the Asia Pacific region, including a privately-owned subsea cable system, EAC, as well as extensive terrestrial backhauls and telehouses in all key Asian markets. Leveraging these strategic assets, Asia Netcom provides a comprehensive portfolio of city-to-city connectivity, data communications and IP-based solutions and services to enterprise, ISP and carrier customers in the Asia Pacific region. The company is headquartered in Hong Kong with local offices in all major Asian markets, the US and Europe. For more information, please visit: www.asianetcom.com/ .

About The Broadband World Forum Asia 2007

The Broadband World Forum Asia 2007 will present a total of nearly 300 international industry experts to speak in more than 60 keynote addresses, plenary panels, a Hot Seat session, workshops and sessions. Key companies sponsoring the Broadband World Forum Asia 2007 include Official Host Sponsor China Netcom, Nokia Siemens Networks, Ericsson, Huawei Technologies, NEC Corporation, ZTE, Alcatel-Lucent, Fujitsu, Motorola, Cisco, KEYMILE, Nortel, Comverse, Critical Path and VeriSign. The InfoVision Awards also takes place at the show, recognizing the best broadband products and services in the entire Asia-Pacific region. For full information, please visit http://iec.org/events/2007/bbwf_Asia.

About The IEC

A nonprofit organization, the IEC is dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students. In conjunction with industry-leading companies, the IEC has developed an extensive, free on-line educational program. The IEC conducts industry- university programs that have substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age. More than 70 leading high-technology universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association and Eta Kappa Nu, the honor society for electrical and computer engineers. The IEC also manages the activities of the Enterprise Communications Consortium. For more information, please visit www.iec.org/ .

Source: Asia Netcom

CONTACT: Lorain Wong of Asia Netcom for Connect Holdings, +852-2121-2973, or lorain.wong@asianetcom.com ; Lisa Reyes of International Engineering Consortium, +1-312-559-3325 or lreyes@iec.org

Web site: www.asianetcom.com/
http://iec.org/events/2007/bbwf_Asia
http://www.iec.org/

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