ARCHOS Chooses TI's DaVinci(TM) Technology for Its Latest Generation of Portable Video Players

TI Debuts New DaVinci Technology-based Dual-Core Processor Optimized for Portable Media Market

DALLAS, Sept. 18 -- Continuing to spur growth in the portable media market, Texas Instruments Incorporated (NYSE:TXN) (TI) today announced that a new dual-core processor based on DaVinci(TM) technology is powering the latest line of ARCHOS portable video players, the 404, 504 and 604. The new digital media processor based on DaVinci technology offers reduced power consumption and an exceptional combination of audio, video, imaging and system control functionality for the portable media player (PMP) market, which ARCHOS has leveraged to create some of the thinnest, lightest and lowest priced portable video players on the market. (See .)

Early reviews indicate that the new ARCHOS portable video players combine the right mix of high-quality video, battery life, sleek design and advanced features to drive consumer demand. The five new ARCHOS products provide slim form factors with the 404 and 404 Camcorder, extreme capacity with the 160GB 504, and the latest innovations with the 604 and 604 Wi-Fi. The ARCHOS 404 and 604 are among the brightest screens in the industry, offering more than 16 million colors.

"The performance and features of TI's DaVinci technology-based media processor enabled us to create innovative products that are responsive and easy to use with excellent, DVD-quality and video performance across multiple coding standards," said Henri Crohas, founder and chief executive officer, ARCHOS. "With our Generation 4 product line, TI has helped us quickly launch differentiated products in this competitive market."

DaVinci Technology for the Portable Media Market

The new DaVinci technology-based media processor consists of an ARM9® and TMS320C64x+(TM) digital signal processor (DSP) core plus video/imaging co- processors, offering a highly optimized solution for the portable media market. This scaleable processor allows manufacturers to integrate additional functionality on the same platform, simplifying design and streamlining production time to build a full line of products. TI's extensive portfolio of DaVinci technology-based products provides an important migration path for developers, enabling them to easily scale their investments in video processing across product lines.

"ARCHOS was able to quickly develop innovative products that maximize the flexibility and performance of our DaVinci technology," said Greg Delagi, vice president, Digital Signal Processing Systems, TI. "As the pioneer of the portable video player market, ARCHOS is the ideal company to bring TI's latest video-focused technology to market with a wide variety of compelling products that meet and exceed consumer demand."

TI's new DaVinci technology-based media processors offers various peripherals, including USB 2.0 high-speed device and host, hard disk drive (HDD) interface, on-screen display capabilities and liquid crystal display (LCD) interface, all used in the PMP market. To help extend battery life, the processor supports multiple core voltages and power domains, allowing the system to lower power consumption by "turning off" inactive functions. It also supports DVD-quality video in all of the most common standards, including MPEG4, MPEG2, WMV9 and H.264. In addition, ARCHOS leveraged other areas of TI's digital and analog expertise for these new portable media players, including power management, microcontroller and logic devices.

For more information on where to buy these ARCHOS portable video players see .

TI's Industry-Leading DaVinci Technology

DaVinci processors are built on the industry's highest-performance DSP platform, TI's TMS320C6000(TM), leveraging TI's newest C64x+ DSP core. The DaVinci technology-based processors consist of scalable, programmable systems- on-chips (SoCs) tailored from DSP and ARM cores, accelerators and peripherals that are optimized to match price, performance and feature requirements for a broad spectrum of digital video end equipments. The support system for DaVinci technology includes an end-to-end video ecosystem, system integrators, hardware and software solution providers with DaVinci technology knowledge and video system expertise to accelerate product introductions.

The portfolio of products based on DaVinci technology includes processors, software, tools and support, addressing digital video requirements across a range of applications. For more information on TI's DaVinci technology, please see .

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at

Source: Texas Instruments Incorporated

Stephanie Groswirt
Texas Instruments Incorporated,

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