Application Development Services suit promotional campaigns.

Press Release Summary:



TransPromo Application Development Services help customers maximize emerging TransPromo opportunities by turning statements into promotional documents. They enable rapid prototyping through capabilities such as application development and design optimization, application design and usability testing, postimplementation results evaluation, and data mining and optimizing data metrics. Resources utilized include Oce Document Designer Advanced software and various digital print solutions.



Original Press Release:



Oce Announces TransPromo Application Development Services to Accelerate Customers' Personalization Strategies



New offering includes state-of-the-art technology and development expertise

TRUMBULL, Conn. and BOSTON, March 4 / / - Oce, an international leader in digital document management and delivery, announces TransPromo Application Development Services designed to help customers maximize emerging TransPromo opportunities by turning statements into revenue-generating documents.

According to market research firm, InfoTrends, 95 percent of transaction documents such as invoices and monthly statements are opened and read, so they provide an excellent vehicle for reaching customers with other types of messages and information (1). InfoTrends also noted that studies have shown that on average, a consumer will spend one to three minutes reviewing a bill. In addition, consumers continue to have a strong preference for direct mail, largely because paper-based communications are minimally intrusive and easily managed. These trusted documents can be enriched by the addition of relevant personalization and marketing messages. Yet these powerful "trans-promotional" or "TransPromo" applications can be complex to develop and launch. They require a full understanding of variable content database management, dynamic application layouts, white space management and experience with digital color printing.

Through state-of-the-art printing resources and application development expertise, the new Oce TransPromo Application Development Services will help customers overcome these challenges and deliver highly effective TransPromo communications. A full range of TransPromo services and focused resources will be offered through Oce and its professional partners, including NEPS, LLC and Art Plus Technology.

"Oce has a long history of leading the convergence evolution that laid the groundwork for today's TransPromo applications. With this new service offering, we are positioned to help our customers make the crucial transformation from pure transaction documents to TransPromo marketing communications. At the same time, our latest line up of production-class print systems and workflow software complete the offering to help customers maximize their investment and make the transition as quickly as possible," said Mal Baboyian, President, Production Printing Systems, Oce North America.

The TransPromo Application Development Services will help customers achieve rapid prototyping through capabilities such as:

o Application development and design optimization for fastest production
workflow
o Campaign and statement messaging strategy for effective personalization
o Application design and usability testing to validate concepts
o Post-implementation results evaluation to measure and fine tune
campaigns
o Data mining and optimizing data metrics to create the most relevant
messaging

This new service is part of the Oce Professional Services portfolio, which includes a broad range of services. This constantly expanding offering includes customer education, workflow design and engineering, project management services, and print sample and application testing, among others.

The new Oce TransPromo service offering leverages the extensive Oce software and hardware portfolio, including Oce Document Designer Advanced software, and the full line of Oce digital print solutions. The new Customer Experience Center will provide access to the new Oce JetStream(TM) full color ink jet system to support TransPromo Application Development Services. Along with the Oce JetStream family, the Oce VarioStream(R) 9000, Oce ColorStream(TM) 10000 and Oce VarioStream 8000 continuous feed lines are especially suited to the demands of high-volume personalization and TransPromo strategies. Customers can test their TransPromo applications on any other Oce continuous feed product, and print runs can be mailed and deployed for usability tests.

To learn more about the market for TransPromo applications, download the free Oce TransPromo white paper at http://www.oceusa.com/TransPromoWhitePaper.

About Oce

Oce N.V. is a leading international provider of digital document management technology and services. The company's solutions are based on Oce's advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives-locally and around the world. Supporting the workflow solutions are Oce digital printers and scanners, considered the most reliable and productive in the world. Oce also offers a wide range of display graphics, consulting and outsourcing solutions.

Oce employs around 24,000 people, with 2007 annual revenues of approximately $4.6 billion, operates in approximately one hundred countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, and Romania. Oce North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT; Coventry, RI; and Vancouver, BC. North American revenues represented approximately half of Oce's worldwide business in 2007, and employment is currently 11,000. For more information about Oce, visit www.oceusa.com/. Outside the U.S., consult http://www.oce.com/.

"Oce JetStream" and "Oce Colorstream" are trademarks, and "Oce VarioPrint," "Oce VarioStream," "Oce" and the Oce logo are registered trademarks, of Oce-Technologies B.V. All product and company names are trademarks or registered trademarks and are the property of their owners and are respectfully acknowledged.

(1) InfoTrends Strategic Assessment white paper; "The TransPromo

Revolution: The Time is Now!"

Source: Oce

CONTACT: Carro Ford Weston, +1-859-759-0004, cell, +1-859-771-5091, carrof@earthlink.net, for Oce

Web site: http://www.oceusa.com/

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