Analytics Solution promotes intelligent e-commerce.

Press Release Summary:

Infopia Analytics lends visibility into merchants' current online business activities over many online sales channels or marketplaces, as well as lifetime value of their customers, to drive better decision-making. Capturing and aggregating key performance metrics into single source provide daily pulse with which to guide and course-correct business for more effective online selling. Software also identifies root causes for successes and problems.

Original Press Release:

Infopia Launches New Analytics Solution for Smarter e-Commerce

Insight Into All Online Sales Channels and Customer Lifetime Value Enables Better Decision-making

LAS VEGAS, eBay Live!, Booth #251, June 13 -- Infopia, the leader in on-demand multi-channel e-commerce, today announced its latest solution, Infopia Analytics, designed to help Infopia customers increase their online sales for greater revenue and profitability. The new application gives merchants better visibility into their complete online business over many online sales channels or marketplaces, as well as the lifetime value of their customers, to drive better decision-making, for instance, in the areas of merchandising, market listings, promotions and more.

Infopia Analytics fills a growing and pressing need as e-commerce as well as shoppers become more sophisticated. While business intelligence and analytics are not new technologies, they typically only provide part of the picture, with specific reports in such areas as costs, shopping carts, eBay activity or a specific website -- leaving it up to the users to stitch together all the needed data from various IT systems, including CRM applications, for a holistic view. By capturing and aggregating key performance metrics into a single source, Infopia customers can now easily have a daily pulse to guide and course-correct their business for more effective online selling.

"As a business partner, Infopia continues to deliver the tools that help us drive more revenue and increase profit margins," said Aditya Chandra, e-commerce manager of Saberpointe, a leading online wireless communications provider. "Infopia's analytics solution provides us with an in-depth look at our e-commerce business which consists of multiple channels. It not only allows us identify key growth areas but also helps us make better and informed decisions in running our business."

Infopia Analytics first shows how a company is doing in critical areas, such as: listing views, orders, upsells, return customers, and customer lifetime value. It then helps to understand why by identifying root causes for both successes and problems, such as: having the wrong product merchandising, selling on the best marketplace, promoting a product ineffectively, executing orders well and more. This, in turn, supports decisions of what needs to be done related to sourcing, inventory, merchandising, customer segmentation, customer service, cost control, advertising, marketplaces and more.

To provide a complete view of current and historical online business activities, Infopia Analytics is a complete data warehouse with an interactive, colorful and intuitive user interface that provides the right level of detail for different users:

o Top-level dashboard gives an easy-to-read pulse of overall company performance for products, listings, revenue, marketplaces, promotions and other areas;

o Drill-down in the above areas provides greater insights, revealing additional data as well as the interplay among these areas for greater decision-making support; and

o Detailed export from the data warehouse delivers a complete data set for even deeper evaluation of company performance.

"We are in a unique position within the e-commerce business process to provide visibility into the complete online sales channels, as well as the customer lifetime value, and are leveraging our Oracle infrastructure to fill this market gap in business intelligence," said Bjorn Espenes, chief executive officer of Infopia. "We developed our Analytics solution, because customers were asking for our help in driving their business and making better decisions, and quite simply, we have a vested interest in their success."

About Infopia Inc.

Infopia provides the industry's most complete e-commerce platform, enabling businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon,,, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit

CONTACT: Renee Maler of Philosophy PR, +1-925-968-9495,, for Infopia

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