Press Release Summary:
Coremetrics for IBM WebSphere Commerce helps transform data insights into business action. It provides closed-loop marketing system with pushbutton customer segmentation for e-commerce and web analytics industries. Along with intelligent auto tagging, which accelerates implementation time, software offers standard reporting functions as well as specifically designed reports that use hierarchal structures and terminology found in WebSphere Commerce.
Original Press Release:
Coremetrics and IBM Collaborate to Deliver a Complete Analytics Solution Tailored for WebSphere Commerce Customers
Partnering to Deliver a Best-of-Breed Solution for e-Commerce Analytics
SAN MATEO, Calif., Sept. 13 -- Coremetrics, the leading provider of behavioral analytics and precision marketing solutions, and IBM WebSphere Commerce, have announced the delivery of the Coremetrics for IBM WebSphere Commerce solution. This best of breed analytics solution is designed to support IBM WebSphere Commerce, the leading e-commerce solution that powers thousands of websites around the world. Developed collaboratively between IBM and Coremetrics, the solution provides an easy-to-implement, closed-loop marketing system that is a major step forward in the e-commerce and web analytics industries.
Coremetrics for IBM WebSphere Commerce provides WebSphere Commerce customers with rapid deployment of a premier solution for transforming data insights into business action.
"Clients now have actionable data at their fingertips, in the form of convenient, easy-to-access reports that provide the richest analysis for all WebSphere Commerce-driven channels," said Jim Caldwell, Director of IBM WebSphere Application Infrastructure Product Management. "As our customers expand the use of WebSphere Commerce across multiple channels and customer touch points such as in-store kiosks and in-bound call centers, they will benefit from this joint solution that delivers out-of-the-box analytics which provide a comprehensive view of what is happening across channels."
Shortened implementation time with intelligent auto tagging
Coremetrics for WebSphere Commerce can be implemented up to 50% faster than other web analytics solutions due to a unique Intelligent Auto Tagging Solution that eliminates the manual steps involved in placing the data collection tags on the customer's WebSphere Commerce site pages.
Intuitive insight with reports designed specifically for WebSphere Commerce
In addition to standard reporting, Coremetrics for WebSphere Commerce includes a set of specifically-designed reports which use the same hierarchal structures and terminology found in WebSphere Commerce and enable more intuitive and productive insight. Reports include:
-- Campaigns Report -- Tracks the success of WebSphere Commerce Campaigns, Web Activities, Email Activities and E-Marketing Spots
-- Promotions Report -- Highlights the effectiveness of WebSphere Commerce discount promotions
-- E-Marketing Spot Report -- Shows which E-Marketing Spots are generating the most value and which activities generate the best returns for a specific E-Marketing Spot
-- Marketing Experimentation Report (A/B Testing) -- Displays the results of A/B tests run by the WebSphere Commerce Marketing Experimentation system
-- B2B Contracts Report -- Monitors the sales of each business account at the account and contract level
Push button customer segmentation and closed-loop marketing
Online marketing and merchandising managers can immediately leverage the WebSphere Commerce Marketing Campaign system to act on insights gained in Coremetrics. A business user can leverage the vast amount of data stored in Coremetrics LIVE (Lifetime Individual Visitor Experience) Profiles to define a customer segment, e.g. customers who have abandoned an item from a particular department. With one click, those customers are delivered to the WebSphere Commerce Marketing Campaign system where the business user can author and send an email campaign with specific content relevant to that customer segment. Sales conversions for the email campaign, as well as conversion metrics for the specific customer segment, are tracked over time by Coremetrics.
"The delivery of this integration illustrates not only our commitment to the partnership with IBM WebSphere, but also our dedication to the success of our clients," said Joe Davis, president and CEO at Coremetrics. "We are focused on enabling our common customers to turn insight into action, and with this release, those users are uniquely able to identify an opportunity, run targeted campaigns and immediately receive feedback."
Coremetrics and IBM WebSphere's joint partnership provides clients with access to actionable data in convenient, easy-to-access reports. Numerous clients are immediately poised to benefit from this solution, including Blair Corporation, Northern Tool, and Staples.
About IBM WebSphere Commerce
IBM Software Group offers a wide range of middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the on demand era. IBM WebSphere Commerce, celebrating 10 years of e-commerce leadership, is used by top enterprises and is widely regarded as the market leading e-commerce solution. IBM WebSphere Commerce provides a solution for all of a company's e-commerce needs. From a simple online store to a fully integrated, multi-channel sales network, WebSphere Commerce can be used for any or all of a company's business models and touch points. It is the single, unified "customer interaction platform" that customers need to do business directly with consumers, with businesses, indirectly through channel partners -- or all of the above simultaneously. To learn more, visit ibm.com/software/Websphere/commerce.
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.