Analytical Application explores consumer data from Facebook.

Press Release Summary:



Wisdom Professional Analytical Application provides businesses with intelligence of anonymous Facebook users including Demographic and Psychographic Analysis, Geo-targeting of fans, brand interests and comparisons, audience research, and psychographic comparisons. Application includes scores that indicate wealth of any given population segment, and person's social networking influence and popularity. Software available for one free month trial.



Original Press Release:



MicroStrategy Launches Wisdom Professional, Innovative Consumer Analytics Tool That Unlocks Treasure Trove of Consumer Insights



MicroStrategy Wisdom Professional Empowers Businesses to Gain Valuable Insights about Customers, Competitors and Trends

AMSTERDAM -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced the availability of MicroStrategy Wisdom Professional(TM) at MicroStrategy World 2012, the Company's European user conference being held in Amsterdam. MicroStrategy Wisdom Professional is an analytical application that can explore the full spectrum of personal data contained in Facebook about consumers, including their demographics, interests, activities and preferences.

MicroStrategy Wisdom Professional provides businesses with unique intelligence on the demographics, interests and social graph of more than 12 million anonymous, opted-in Facebook users. Businesses using MicroStrategy Wisdom Professional can uncover details about their fans as well as those of their competitors. Access to these consumer analytics can empower businesses to fine-tune their existing products and services, launch a new product or service to reach specific consumer types, expand into new markets, and more effectively compete in the marketplace. MicroStrategy Wisdom Professional is available immediately on an annual subscription basis. To sign up for a free month trial of MicroStrategy Wisdom Professional, visit: www.microstrategy.com/wisdompro/.

MicroStrategy Wisdom Professional Taps into the World's Biggest Focus Group

MicroStrategy Wisdom Professional allows users to analyze a wide array of consumer data, including demographics, brand interests, media interests, activity interests, social connections, location check-ins, and life events. MicroStrategy Wisdom Professional empowers companies to perform the following analyses:

-- Demographic and Psychographic Analysis. Comprehensive view of consumer

populations according to their demographic attributes, their interests

as expressed by "likes" on Facebook, or their activities captured by

Facebook "check-ins." For example, a sports equipment retailer can

generate an Interest profile for males, between the ages of 18 and 45,

who like Nike and Adidas, to determine what music they should be playing

in their stores, what products they should be stocking, and what

services they should be providing, all based on the interests of this

target segment.

-- Geo-Targeting of Fans. View location and density of your fans and your

competitors' fans plotted on a map. For example, a local radio station

can analyze where their fans live, work, and play, and develop local

guerilla marketing promotions based around this intelligence.

-- Brand Interests. Discover your customers' brand preferences, as well as

what they like to read, watch, wear, and much more. Brand or marketing

managers can get comprehensive information about their consumers as well

as their competitors' customers. For example, a convenience store can

research the packaged food brands their fans are interested in and stock

them.

-- Brand Comparisons. Compare two or more brands directly to identify

differences in demographic and psychographic profiles of their fans,

such as Amazon vs. Walmart fans. With this insight, a business is

better equipped to plan the promotional mix for an individual brand or

product line and make better-informed co-marketing, cross-selling,

up-selling, and brand ambassadorship decisions. For example, a product

manager can compare the demographics of their fans with those of their

competitors to determine differences in location, affluence, age,

married status, etc.

-- Audience Research. Analyze audiences for demographic and psychographic

characteristics to understand their interests, demographics and

psychographic make-up. For example, a conference organizer can

determine in which trade magazines to advertise based on the news

preferences of their fans.

-- Psychographic Comparisons. Analyze the interests and demographics of two

or more psychographic groups of consumers to reveal valuable insight on

how to reach each audience with the right marketing messages. Wisdom

Professional contains over 30 pre-defined psychographic groups

representing different consumer types, such as outdoor enthusiasts,

budget shoppers, pet lovers, brand conscious, and so forth.

MicroStrategy Wisdom Professional also integrates third-party data sources, such as U.S. Census data, to derive income estimates and to backfill missing data points. The application includes an "affluence score" that indicates the wealth of any given population segment; an "influence score" that ranks a person's social networking influence; and a "popularity score" that rates a person's social networking popularity.

"MicroStrategy Wisdom Professional is an innovative customer analytics application that provides businesses with a broad spectrum of Facebook profile information, based on our growing Wisdom Network that currently consists of more than 12 million Facebook users," said Sanju Bansal, MicroStrategy Chief Operating Officer. "Whether you work in marketing, research, product development or sales, MicroStrategy Wisdom Professional empowers businesses to learn about their Facebook consumers so that they can provide more personalized products and services, engage with new customers, and gain a competitive advantage."

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Wisdom Professional are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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