América Móvil's Panamanian Subsidiary Launches Synchronica-based Claro Messenger
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Royal Tunbridge Wells, Panama City, January 25, 2011. - Claro Panamá has become the sixth América Móvil subsidiary to launch the Synchronica IMPS-powered mobile instant messaging (IM) service Claro Messenger.
Claro Panamá subscribers can register for the service by visiting the Claro Messenger website, www.claro.com.pa/messengerclaro, or by navigating to the Claro Msngr icon in the WAP menu of their phones.
Synchronica is in the process of deploying this solution across all 17 of América Móvil's subsidiaries as part of a groupwide framework agreement that was signed in 2010. Once all subsidiaries have launched, all 217 million América Móvil customers will be able to join this carrier-branded IM community and communicate with each other.
The groupwide framework agreement provides Synchronica with a growing recurring revenue stream to one of the largest and most important mobile markets worldwide.
"We will connect each of our 217 million customers"
Antonio GarcÃa, business development manager of Claro Panamá, comments: "Claro, always at the forefront of telecommunications in the continent, has launched Claro Messenger. We will connect each of our 217 million customers from United States to Argentina, allowing them to chat together from their phones. We're pleased that América Móvil customers can communicate for free with Claro Panamá users thanks to Claro Messenger."
Carsten Brinkschulte, CEO of Synchronica, adds: "Claro Messenger is a unique product in the sense that it is attractive to new users who become so reliant on it, they think twice about leaving Claro. We'll be working very closely with América Móvil over the next three months to launch our unique churn-busting Claro Messenger service amongst the remaining subsidiaries."
Having launched in Panama in 2009, Claro is a relatively new player in a highly competitive market where telecommunications sales are expected to exceed USD 1 billion with the bulk of growth being recorded from broadband internet and mobile services.
"Mobile IM as a consumer solution in tandem with an operator-provided IM community enriches the VAS portfolio and reduces churn because users tend to become highly dependent on their IM identity and do not want to lose it by moving to another network operator.
About Claro Panamá
The company belongs to the América Móvil group which has presences in 18 countries and more than 217 million customers. América Móvil's investment in Panamá surpasses USD 200 million dollars. Clearly focused on innovation and cutting-edge technology, Claro Panamá has the largest 3.5G network in the country, offering voice and data transmission services of optimal quality and products at the global forefront.
About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com
For more information, please contact:
Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 5527 80
Mobile: +44 7977 2564 12
Fax: +44 1892 5527 21
nicole.meissner@synchronica.com
Contact Walbrook PR
Paul Cornelius
Investor Enquiries
Tel.: +44 2079 3387 80
paul.cornelius@walbrookir.com
Contact Claro Panamá
Lisseth Lee Caballero
Tel.: +507 2169 799
lisseth.lee@claro.com.pa
Fernando Cuenco Nava
Logos Comunicación
Tel.: +507 2092 851
fc@logoscomunicacion.net
