Alltech Launches Online Sales of its LIFEFORCE(TM) Formula


Company Celebrates 30 Years with Limited Time 30% Online Discount

[Lexington, KY] - With countdown clocks now reading a double digit number of days until the Alltech FEI World Equestrian Games 2010(TM), global animal health and nutrition company Alltech has made its equine supplement LIFEFORCE(TM) Formula available for online purchase at store.alltechadvantage.com.

LIFEFORCE Formula is a once-a-day natural nutritional supplement designed for all horses at every stage of life, whether they are breeding stock, pleasure or performance animals. Daily supplementation helps create an ideal digestive environment, maintain peak body and muscular condition, improve hoof health and coat condition, and promote overall healthy growth.

"At Alltech, we are passionate about horses, all horses, experiencing optimal health and performance naturally," said Dr. Pearse Lyons, president and founder of Alltech. "Horse owners are some of the most dedicated people I know, spending countless hours in care and transport of their animals. Feeding their horses the best shouldn't be an added challenge, and that's why we are making our LIFEFORCE available for online purchase."

LIFEFORCE Formula boosts overall health for times when the horse is vulnerable to a variety of ailments and injuries. It is also formulated to fortify horses preparing for or recovering from medical treatments.

Broodmares and stallions alike benefit from the technologies in LIFEFORCE for successful mating, smooth gestation, and safe delivery. Furthermore, the antioxidant-rich formula is ideal for nursing foals as they face immunity challenges.

LIFEFORCE Formula is available in 5 kg pails, which provide a 90-day supply, or a 1.7 kg pouch providing a 30-day supply. For more information and for purchase, please visit store.alltechadvantage.com or call Alltech's Customer Service at +1-888-636-3302.

In celebration of Alltech's thirtieth birthday, the company is offering a 30% discount on LIFEFORCE. The discount is available online only until July 31 using the code LF30.

Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 - October 10, 2010. Held outside of Europe for the first time, the 16-day competition involving more than 800 riding competitors and 800 horses representing 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.

Tickets have already been sold to enthusiasts in all 50 U.S. states and 50 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com or call 1-888-934-2010.

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 30 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. Headquartered in Kentucky, USA, Alltech trades in 120 countries and has 2,300 employees worldwide.

Press Contact:

Susanna Elliott

Public Relations for the Alltech FEI World Equestrian Games

Alltech Corporate Headquarters

3031 Catnip Hill Pike

Nicholasville, Kentucky

United States

Telephone: (859) 887-5144

Mobile: (859) 473-2696

Email: SuElliott@alltech.com

Web site : www.alltech.com

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