Press Release Summary:
GREENGUARD-certified for indoor air quality, Bona Hardwood Floor Mop combines no-residue cleaner and microfiber technology with trigger spray for proper and safe cleaning of hardwood floors. Machine-washable microfiber cleaning pad provides non-toxic cleaning while attracting dirt, microparticles, and common household allergens. Incapable of dulling surfaces or leaving residue, Bona Hardwood Floor Cleaner is waterborne, environmentally responsible, and non-toxic.
Original Press Release:
BonaKemi Introduces World-Class Hardwood Floor Cleaning Mop
Premium hardwood floor care system means floors for a lifetime
AURORA, Colo., April 1, 2008 -- Premium, luxurious hardwood floor care is finally here with the arrival of the Bona Hardwood Floor Mop. BonaKemi USA, the world leader in hardwood floor care, announced today the launch of its new Bona Hardwood Floor Mop, providing consumers with world- class durability, efficacy and safety -- the perfect marriage of quality and convenience.
"Consumers spend $10,000 or more to buy, install and refinish hardwood floors, making it one of the largest investments in your home. They consider clean, beautiful floors a source of pride in their homes and want their floors to stay looking like new," said Eric Hayes, BonaKemi USA Strategic Business Unit Manager - Floor Care. "The Bona Hardwood Floor Mop brings beauty and convenience home. This is truly the last mop consumers will ever need to buy to properly care for their hardwood floors."
The Bona Hardwood Floor Mop, GREENGUARD certified for indoor air quality, combines no residue cleaner and microfiber technology in a premium, durable all-in-one tool proven to be the most effective, safe and easy way to clean and maintain hardwood floors. The Bona Hardwood Floor Mop dispels the myth that water and vinegar is best for cleaning floors. Vinegar is an acid that can actually dull and damage your hardwood floor finish over time. An independent quantitative consumer study done in 2006 proved that half of consumers who have a wood floor care for them by wet mopping, and an estimated 75 percent of these people are actually damaging their floors by cleaning with the wrong products, requiring consumers to refinish more often than they would with proper cleaning.
BonaKemi's reputation for innovation coupled with its professional leadership and longevity in hardwood floor finishing and floor care systems inspired the design and feel of the mop. Now consumers can finally buy an all-in-one spray mop that will last and is truly safe to use on hardwood floors.
The Bona Hardwood Floor Mop offers consumers:
-- Quality: Luxury and performance never before available to consumers
-- Green: Environmentally responsible, GREENGUARD certified solution for protecting, cleaning and maintaining hardwood floors
-- Convenient: The Bona Hardwood Floor Mop is an all-in-one system providing users a mop with a convenient "trigger spray" included, which sprays the right amount of cleaning power to effectively clean hardwood floors
-- Reliable: Durable, easy-to-use mop with exceptional cleaning power
-- Easy to Use: The microfiber cleaning pad is machine washable and provides effective non-toxic cleaning while attracting dirt, microparticles and common household allergens
-- Education: The BonaKemi Floor Care Guide provides consumers tips and tools to ensure their hardwood floor investment is protected
-- Safe and Effective: The Bona Hardwood Floor Cleaner is waterborne, environmentally responsible and non-toxic, specifically formulated to clean all types of hardwood floors without dulling or leaving any residue (pH neutral)
-- Proven History: BonaKemi's 90 years of experience and leadership in premium hardwood floor finishing and floor care systems
Along with dust containment, waterborne finishes and other floor care products in Bona's Environmental Choice System, BonaKemi's Residential Hardwood Floor Cleaner earned GREENGUARD certification for indoor air quality and for their Children and Schools program by the industry-independent, non-profit GREENGUARD Environmental Institute (GEI). Currently, BonaKemi is the only manufacturer in the industry to offer a complete hardwood floor finishing and floor care system GREENGUARD certified for indoor air quality.
The Bona Hardwood Floor Mop is currently available at ACE Hardware, True Value, Bed Bath & Beyond and other specialty stores or online at bonaclean.com.
ABOUT BONAKEMI USA
BonaKemi USA, Inc., the North American subsidiary of BonaKemi AB, Malmo, Sweden, manufactures and distributes complete systems for hardwood floor finishing, including dust containment sanding equipment, abrasives, fillers, stains, sealers, finishes and floor care products. The Bona Environmental Choice System meets or exceeds all state and federal clean air quality standards, and reflects BonaKemi's commitment to personal health, indoor air quality and the environment. For more information, please contact BonaKemi USA, Inc., at (800) 872-5515 or http://www.bonakemi.com/.
CONTACT: Johanna Erickson of LeGrand Hart, +1-303-298-8470, email@example.com, for BonaKemi USA, Inc.; or Mike Gertz of BonaKemi USA, Inc., 1-800-872-5515, firstname.lastname@example.org