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Alinean Releases Value Selling Assessment and ROI Analysis Tools

Quantifies the Benefits of Value Selling Programs and Tools to Help Fight Frugalnomics

ORLANDO, Fla. - Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched two new diagnostic tools, the Alinean Value Selling and Marketing Assessment and the Alinean ROI Analyst, to help marketers and sales enablement teams assess the opportunity and benefits of implementing value selling programs.

"Today's buyers are more skeptical and frugal than ever before, and many organizations are struggling to understand what this shift means to their sales and marketing efforts," says Tom Pisello, Chairman and Founder of Alinean. "These interactive tools provide much needed insight, benchmarks and quantification into how value selling programs and tools could make B2B vendor's demand-gen and sales enablement campaigns more effective."

The Alinean Value Selling and Marketing Assessment Tool analyzes the opportunities for implementing value selling programs to improve demand-gen and sales enablement campaigns.. Completing a short online survey on current sales and marketing practices, the tool benchmarks the responses against best practice leaders. The results highlight areas of strengths and weaknesses, illuminating potential improvements and best practice recommendations, all instantly presented in a free 20+ page completely personalized diagnostic report.

The Alinean ROI Analysis Tool helps marketing and sales enablement teams quantify the benefits of implementing recommended value-selling tools and best practices, including implementing assessment, ROI and TCO tools. From just a few metrics on current opportunities and planned improvements, the analysis tool quantifies the potential benefits of these tools including the value of incremental leads, shortened sales cycles, reduced discounting and improved competitive win rates. The research and analysis results are delivered instantly in a free 20+ page completely personalized business case. Backed by research and case studies from a leading research firm, ROIs of 200% or more are typical.

"Even with a continued recovery into 2011, the shift to austerity is permanent, with frugal B2B buyers focused on what solutions can help them 'do-more-with-less', drive savings and realize quantifiable bottom-line impact," says Pisello. "These tools help our B2B vendor customers diagnose their current value-selling practices, and help quantify the value Alinean sales and marketing tools can deliver to help fight Frugalnomics."

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals - delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics(TM) Resource Center, or by visiting, or calling 407.382.0005.

SOURCE Alinean


Jan Jahosky for Alinean,


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