Alinean Integrates ROI Analyst into Princeton Softech Sales Process

Business Value Selling Supports Market Leading Enterprise Data Management Solutions

ORLANDO, Fla., Aug. 24 -- Alinean, Inc., the leading expert on business value selling solutions, and Princeton Softech, the market leader in enterprise data management solutions, today announced the integration of Alinean's ROI Analyst(TM) software into Princeton Softech's client engagement process. The ROI Analyst will deliver credible cost-justification reports, allowing clients to objectively quantify the business value of implementing Princeton Softech Optim(TM). These business case analyses provide the economic justification clients commonly require to move forward with enterprise data management purchase decisions.

Research shows that over 90 percent of buying decisions will require a business value analysis. "As the trend continues for more scrutiny on each purchase, using our ROI Analyst tool will help clients quantify costs, value and risk, while reducing the time it takes to develop a compelling business case," said Tom Pisello, CEO and founder of Alinean. "We will continue to support Princeton Softech in its commitment to help clients achieve the most business value from its market leading enterprise data management solutions."

"We chose to partner with Alinean because of its strong research methodologies, credibility in the industry and proven track record," said Susan McKenna, Princeton Softech's Chief Marketing Officer. "The ROI Analyst has provided dozens of companies with independent, quantitative analyses of the benefits associated with Optim. Our clients gain insight into the power of enterprise data management strategies and the return on investment they can expect to receive."

"The response from CxOs at our prospective and current client sites has been extremely positive," said Jerry Schorn, account executive at Princeton Softech. "In addition to providing a compelling business value assessment that includes total cost of ownership (TCO), the ROI Analyst also provides flexibility for developing a customized business case using ROI models for the client's specific environment. One contact even remarked that he would like to have the ROI Analyst for all their cost-justification projects."

The ROI Analyst guides sales and consultants through a straightforward data collection process to perform a detailed cost/benefit analysis. The end result is an accurate, risk-adjusted business case that can be presented in Microsoft® PowerPoint, Microsoft® Word or PDF format. Using the ROI Analyst, Princeton Softech has been able to prove the specific business benefits of its solutions to show clients how they can improve performance, mitigate risk and control costs. Typically, clients are projecting estimated payback periods of less than 12 months from deployment.

About Princeton Softech

Princeton Softech ( provides enterprise solutions that align application data management with business objectives. Our industry- leading Optim(TM) solution enables organizations to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, we deliver capabilities that scale and support enterprise - applications, databases and platforms. More than 2,200 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech's proven solutions to maximize the business value of their enterprise applications and databases.

About Alinean

Alinean develops software and solutions to streamline the IT selling process with business value selling solutions - using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. Alinean's Business Value Selling suite of tools combines prospecting and benchmarking tools, ROI/TCO analysis software, proposal builders, CRM system and workflow integration, training and services for the only complete business value selling solution available. The company's founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading IT solution providers and consultants. Its research methodologies and software tools are used by analyst firms, IT solution providers and enterprises, and have helped justify billions of dollars in IT spending and derived value. For more information, visit or call 407-382-0005.

Jill Fernald
Edelman for Princeton Softech
Tel: 212-704-4534
[email protected]

Jenn Reese
Princeton Softech
Tel: 609-627-5500
[email protected]

Judy Robinet
Alinean, Inc.
Tel: 407-382-0005 ext 353
[email protected]

Source: Alinean, Inc.

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