Global Positioning Systems (GPS)
AirIQ Launches Spanish Consumer Offering for Mexico
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Strategic Distribution Partner makes initial firm commitment for 6,000 units
TORONTO, ONTARIO - February 20, 2008 - AirIQ Inc. (TSX: IQ), a leader in Wireless Location-Based Services, specializing in Telematics and Security, today announced that it has expanded its Consumer offering to service the Mexico market.
"It has always been AirIQ's intent to offer services beyond North America," said Steve Willey, President and Chief Executive Officer. "We have established an excellent relationship for distribution through DEI-Mexico, which will leverage the strength of a very established brand, Viper®GPS."
In the fourth quarter of 2007, AirIQ launched its MobileIQ(TM) consumer offering to distributor channels in North America as an enhanced proposition for dealers, retailers and consumers. (See Press Release dated January 28, 2008: AirIQ Launches Enhanced Offering for Consumers). The addition of the Spanish language provides a foundation to expand into key Latin American markets with a solution that provides customers with a choice between a simple Stolen Vehicle Recovery service or an enhanced, web-based Safety and Security Interactive service. Unlike competing Stolen Vehicle Recovery services that only provide localized coverage, AirIQ's service advantage is based on the use of GPS and GSM technology, thus enabling reliable and affordable national and cross-border coverage.
DEI-Mexico selected AirIQ's Stolen Vehicle Recovery (SVR) and Interactive Services solution to be distributed under the brand name, "Viper®GPS", the leading, after-market, automotive electronics brand in Mexico. "We chose AirIQ's Consumer service because of its strong value proposition in a growing Mexican market for consumer safety and security in automobiles," said Sam Nakach, Director of DEI-Mexico. "The Viper brand is well recognized in the market and we look forward to leveraging its appeal in a long-term relationship with AirIQ to become the leading GPS-based safety and security service in Mexico."
About AirIQ
AirIQ trades on the Toronto Stock Exchange under the symbol IQ. A leader in Wireless Location Services, specializing in Telematics and Security, AirIQ is headquartered in Pickering, near Toronto, Canada, with an office in San Diego, California, U.S.A. The Company operates as a wireless Internet applications service provider specializing in location-based services. AirIQ's services are offered to three primary markets: Commercial Fleets; Consumer; and Marine Fleets. AirIQ gives vehicle and vessel owners the abilities to manage and protect their mobile assets. AirIQ's services include: vehicle locating, boundary notification, automated inventory, maintenance reminders, security alerts, vehicle disabling, unauthorized movement alerts and many more features. For additional information on AirIQ or its products and services, please visit the Company's website at www.airiq.com.
About DEI-Mexico
Directed Electronics de Mexico was established in 1988 and continues to be Directed Electronics Inc.'s exclusive distributor for the country of Mexico, largely focused on distributing vehicle security, audio and video products. DEI Mexico is headquartered in Mexico City with offices in Tijuana, Baja California, Guadalajara, and Monterrey. DEI Mexico has succeeded in establishing the "Viper" brand name as the leading brand in vehicle security products, through its strong marketing efforts and distribution reach into over 1,000 distribution customers all over the country. For additional information on DEI Mexico, please visit the company's website at: www.directed.com.mx/. For more information on the Viper GPS service, powered by MobileIQ, please visit: www.vipergps.com.mx/.
For more information please contact
AirIQ Inc.
Dan Seto
Vice President, Business Development
(905) 831-6444 x. 4340
dseto@airiq.com
