The company specialises in a range of air tools and equipment including electric, diesel and petrol air compressors, air hoses and air blow guns as well as tools designed for the automotive industry. The variety of air tools offered on the website is staggering - think of any type of standard tool and imagine it powered by air. There is everything from air caulking guns to air drills, air sanders to air knives and much more in between providing an affordable solution for nearly every job.
Scott Morris, E-Commerce Manager, at Air Tooler said: "We take great care when uploading products to our website. We want to ensure we provide as much detail as we can. That includes high quality images, technical specifications and all the associated literature such as user's manuals, instructions and parts lists. Many of these are downloadable from our product pages. We're focussed on making the buying experience a comfortable one and providing as much information as we can to reassure the customer is our way of doing this."
More popular in industrial sectors than common DIY markets, air tools are tools driven by compressed air supplied through an air compressor.
The new range of products now available on Air Tooler includes Sealey petrol-powered air compressors. With a variety of models on offer ranging from 50-150 litre capacity there is something to fit nearly all requirements.
Lee Taylor, General Manager, at Air Tooler said: "These are really great products. We already offer a massive range of air tools so we're happy to be able to offer these high quality air compressors too. I've used my knowledge to make sure the guys in charge of the website are doing a good job of describing these Sealey air compressors, as well as all the other tools."
Tim Hodge, Website Administrator, added: "We've made sure these new product ranges fit in with the existing site taxonomy, fitting each product into its correct group and category. Combining this with our knowledge of the tools themselves as well as search engine optimisation and internet marketing we believe we're onto a winning formula. More than anything, with the way we've set out the products on Air Tooler we're acting to make it simple and comfortable for a customer to find and buy what they're looking for, just as they would when walking round a physical store."
Air Tooler is part of the Plumbworld Network. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from tools and bathrooms to barbecues and woodburning stoves. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.