Tall, Sleek 20oz Bottle Designed by ScorCreative at Amcor Creates New Category in Highly Competitive Energy Beverage Space
ANN ARBOR, Mich. – Agua Enerviva®, a new concept in naturally-energizing beverages, has launched in lightweight, hot fill containers designed by ScorCreative at Amcor, the award-winning structural design studio co-located at Amcor Rigid Plastics, one of the world's leading manufacturers of rigid plastic packaging. The tall 20oz custom container delivers a highly attractive and eye-catching look which stands out on the shelf, creating a new category in the highly competitive energy beverage space.
Agua Enerviva combines the best aspects of sports drinks, enhanced waters and energy drinks, tied together with the flavor and vibrancy of traditional aguas frescas. "Energy water is the new category we are creating with Agua Enerviva," explained Carol Dollard, Founder of Agua Enerviva. "Now, for the first time, consumers don't have to choose between great taste, hydration and natural energy that is also low calorie."
Agua Enerviva contains only 10 calories and 3 grams of sugar per 8oz serving. The energy water delivers potassium and sodium electrolytes for hydration replenishment, with no artificial flavors, colors, or preservatives.
Each 20oz bottle of Agua Enerviva contains 100 milligrams of natural caffeine from guarana extract, which is believed to support weight loss, promote mental alertness and improve memory. Guarana is a climbing plant native to the Amazon, and is especially common in northern Brazil. It is best known for its fruit, the seeds of which are the source of guarana extract.
The ScorCreative design team worked closely with the company to meet its branding requirements, providing a tall and sleek container with horizontal ribs which accepts an attractive shrink label. "We love the tall profile of the bottle and the easy and comfortable grip that it affords consumers," said Dollard. "We believe that the bottle's novel design reflects the refreshing benefits of Agua Enerviva and the modern tastes of our consumer."
With a compressed time-to-market of just six months, ScorCreative at Amcor provided several design renderings to finalize the shape and the placement of the label. It also supplied 10,000 containers for focus group and test marketing studies prior to production tooling, according to Michael Lane, principal engineer. Amcor employed its PowerFlex® vacuum absorbing base (VAB) technology which features a patented panel-less design which takes hot fill (185 deg F) bottle options to a new level. Amcor's structural design eliminates the panels, and unlike competitive containers, provides the freedom to create various designs along the walls.
Amcor uses design and manufacturing techniques to create a patented bottle that absorbs vacuum via a specially designed base. A unique diaphragm within the base draws upward as the liquid cools. It has the geometric characteristics to enable the inverted cone-shaped diaphragm to deflect upward as the vacuum is created.
Agua Enerviva comes in Kiwi Strawberry, Tea and Lemonade, Pomegranate Acai, Orange Passion, and Fruit Punch flavors. It is currently sold at 920 Target stores throughout the Northeast and mid-Atlantic. An expanded commercial roll-out through other national retail distribution chains is scheduled in early 2015.
About Agua Enerviva
Founded and launched by seasoned beverage industry executives, Carol Dollard and Michael Venuti, Agua Enerviva® introduces a new concept in naturally-energizing beverages for the health-minded consumer. Agua Enerviva combines the best of all beverage categories – sports drinks, enhanced waters and energy drinks – with only 10 calories per serving. Formulated with guarana extract, a natural source of caffeine, Agua Enerviva provides consumers with a better-for-you, great-tasting alternative to sugary energy drinks. Agua Enerviva energy water is currently available at select Target stores, Fairway Market locations and independent retailers. Agua Enerviva is available in five low-calorie flavors: Kiwi Strawberry, Tea and Lemonade, Pomegranate Acai, Orange Passion and Fruit Punch.
For more information, visit www.aguaenerviva.com, www.facebook.com/aguaenerviva or follow Agua Enerviva on Twitter at www.twitter.com/aguaenerviva.
Amcor Rigid Plastics is among the world's largest manufacturers of rigid plastic packaging for the food, beverage, spirits, personal/home care, and healthcare industries with 59 facilities in 13 countries. Amcor Limited is a global leader in responsible packaging solutions, employing more than 27,000 people worldwide, operating in over 40 countries across 180+ sites. Amcor supplies a broad range of rigid and flexible packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor (AMC) is headquartered in Melbourne, Australia, and is listed on the Australian Securities Exchange. For more information, visit www.amcor.com.