Adding Multimedia Mobil 1 Named the Official Motor Oil for S&S Cycle's Proven Performance Engines
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Mobil 1 Also to Be the Official Motor Oil of the S&S Dealer Training & Certification Facility
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FAIRFAX, Va. -- Feb. 2, 2006--ExxonMobil today announced that S&S Cycle has named Mobil 1® motorcycle oil the official oil for S&S Proven Performance engines and the S&S Customer Support Center, which houses the Dealer Training & Certification Facility, in La Crosse, Wis.
The announcement was made after months of rigorous testing by the product development team at S&S Cycle to ensure that Mobil 1 met the standards for maintaining the company's Proven Performance engines.
"We are extremely pleased to have the elite group of engine builders at S&S Cycle endorse Mobil 1," said Brad Onofrio, automotive marketing manager -- Americas Region, Exxon Mobil Lubricants & Specialties Company. "Having their endorsement as the official oil for S&S Cycle says a lot about the high quality and performance of Mobil 1."
"We are very excited to team up with ExxonMobil to endorse the Mobil 1 brand," said S&S president Brett Smith. "Like the other strategic relationships we have, it's very important for us to endorse only the best and we know that this relationship with Mobil 1 is definitely going to be positive for our industry. We've used Mobil 1 for many years and now an official endorsement is very fitting for both companies. Using Mobil 1 at our Customer Support Center, which houses the Dealer Training & Certification Center, is another important step as we continue to grow and expand our operations and commitment to the industry."
ExxonMobil and S&S will bring the Mobil 1 product to the V-Twin market through a variety of distribution channels. Details on distribution and upcoming programs will be announced February 3-5, 2006, at the V-Twin Expo in Cincinnati by S&S and ExxonMobil representatives.
Mobil 1 motorcycle oils are based on proven, advanced synthetic oil technology. These unique, fully synthetic motorcycle oils are scientifically engineered to withstand the extreme heat produced by high-revving motorcycle engines and the toughest riding conditions. These formulations are designed specifically for the unique needs of motorcycles.
S&S Cycle has been a leading manufacturer of Proven Performance V-Twin motorcycle components and engines for over 45 years. The company supplies components and/or engines to several large custom motorcycle builders, including American Ironhorse, Arlen Ness, Big Bear Choppers, Big Dog, BMC, Bourget Bike Works, Hellbound Steel, Rucker Performance, Swift, Titan, Ultra, Vengeance and Victory. Additional information about S&S Cycle can be found at www.sscycle.com.
Mobil 1 motorcycle oils can be found at leading retailers nationwide and are available as Mobil 1 Racing 2T, Mobil 1 MX4T 10W-40 and Mobil 1 V-Twin 20W-50. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at www.mobiloil.com.
Contacts
Weber Shandwick
Bob Rybarczyk
314-552-6731
ExxonMobil
Media Line
703-846-4467
S&S Cycles
Brian Conyers
608-627-2080
