Actions Semiconductor Starts Sampling Series 13 Product Family

ZHUHAI, China, Jan. 9 -- Actions Semiconductor Co., Ltd. (NASDAQ:ACTS), one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip ("SoC") solutions for portable consumer electronics, announced that the company has begun shipping samples of its new Series 13 product family to customers for evaluation.

Actions' Series 13 product family features a brand new dual-core architecture with 32-bit MIPS core and a 24-bit DSP, supporting full video and audio functionality on larger QVGA color displays. The Series 13 line is compatible with a wide range of popular video formats including WMV, AMV, MPEG-4 SP, MJPEG, and audio formats including MP3, WMA, OGG, Audible audio, as well as popular lossless formats such as APE and WAV. Actions expects to commence volume shipments by the second half of 2007.

"Our next generation Series 13 product family is designed to meet consumer's demand for high quality multimedia playback on-the-go," commented Mr. Nan-Horng Yeh, Chief Executive Officer of Actions Semiconductor. "We have established video playback functionality as a standard feature in the Chinese PMP market, and we are confident that our introduction of a new product family that features comprehensive video support will meet our consumers' evolving technological needs at Actions' notably attractive price-to-performance ratio."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and references to the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzen. For more information, please visit the Actions Semiconductor website at

Source: Actions Semiconductor Co., Ltd.

Suzanne Craig
The Blueshirt Group

Lisa Laukkanen
The Blueshirt Group

Calvin Lau
Director, of Actions Semiconductor Investor Relations
+86-21-5169-8908, ext. 211

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