ABB and andyRobot Develop Standard RoboScreen Packs, Available Q2 2013 for Entertainment and Commercial Uses

Function packages feature five robot and screen size combinations, dedicated software and concert style mixing board for simplified control

· Innovative: Transformative robotic entertainment industry technology simplified

· Creativity unleashed: From live performance to permanent installations, explore new boundaries

· Easy programming: Integration between Maya and ABB's RobotStudio for PC-based programming

· Standardized: Less time commissioning, more time creating

· Reliable: Based on well-established and time-tested equipment

AUBURN HILLS, Mich. - ABB Robotics in collaboration with Andy Flessas (aka andyRobot) of Las Vegas announce the availability of RoboScreen® function packages from ABB beginning in the second quarter of 2013. A RoboScreen, for which Flessas holds numerous patents, is a graphical screen mounted to the arm of an ABB articulated arm robot, which creates a unique viewer experience by bringing virtually unlimited, 6-axis movement to the video media. RoboScreens first gained prominence in 2010 when a group of large model RoboScreens travelled the globe as main stage props for the Bon Jovi Circle Tour. The RoboScreens moved to the beat of the music, displayed real time video and pre-produced animations, and assembled into various formations such as individual stairs and an elevated performance platform. RoboScreens have since been featured on the cover of the 2012 Autodesk® AutoCAD® software box. In addition to five robot and screen size options, the new function packages include a selection of specially developed control software, and can include a custom mixing board to interface between the software and the RoboScreen. Market segments for the new RoboScreen packages include live performance and event entertainment, interactive point-of-purchase retail advertising, upscale building architecture, and nightclubs and sports bars.

"RoboScreens help extend the language of animation, providing the life juice to choreograph personality, expression and action into a broad horizon of new applications," said Flessas. "In live entertainment applications the RoboScreens and Robot Animator® software will create coordinated visual interaction with both the performers and audience. In advertising and hospitality applications it will create new ways to interface with customers and to introduce simulated motion into on-location messaging, televised sporting events and video games."

The RoboScreens will be available in a range of sizes from diagonal screen dimensions of approximately 26 inches to 13.5 feet, and feature robot models from the IRB 120, ABB's smallest 6-axis robot, to the IRB 7600, ABB's largest model. Custom RoboScreens will also be available.

Integral to the function packages are two Autodesk Maya-based plug-ins to ABB's mainstream RobotStudio software, co-developed by Flessas and the ABB global software team. The Robot Animator PowerPac for RobotStudio can control standard ABB Robots, and the RoboScreen PowerPac is specifically applicable to RoboScreens. RobotStudio is ABB's simulation and offline programming software, and Maya is a 3D computer graphics software used to create interactive applications, including video games, animated film and visual effects. With the PowerPac plug-ins the software merges the features and benefits of a graphic simulation tool with application programming software, creating a fully simulated robotic motion program that can be downloaded directly to robot system to control the robots. Quite simply, what is simulated in the program is what the robots do on the floor.

"andyRobot is clearly the master visionary in the application of industrial robots for entertainment and commercial sectors," said Bertil Thorvaldsson, global software products manager for ABB Robotics. "We were delighted to collaborate with him on the development of the new PowerPac software products and are excited about the further innovation they will allow in cultivating these emerging applications."

A custom designed mixing board similar to those used in live concert and stage productions will be available as an option to the RoboScreen function packages. The innovative system will merge with a Core Interface Module, creating a paradigm shift in the control and programming of robots in entertainment applications. The mixing board will allow entertainment industry personnel to control robots with equipment in which they are familiar, without needing formal robot programming experience; providing an integrated means to intuitively synchronize the robots with other stage or set elements such as lighting, sound, camera control and the movement of other props.

With the various robot and screen size options, the two dedicated software plug-ins and the mixing board option, a RoboScreen function package can be assembled to serve a virtually unlimited range of entertainment and commercial applications. Some potential applications include:

· Live Events and Entertainment - RoboScreens positioned outside performance venues for pre-event entertainment or marketing, or positioned inside to provide replays and other event enhancements. Or as on the Bon Jovi tour or in a theatrical performance, the RoboScreens can also be an integral part of the production itself, providing an inimitable blend of 6-axis motion and video display for stage props, structural elements and visual intrigue.

· Retail Robotics - Strategically placed RoboScreens for interactive point-of-purchase advertising and in-store information to shoppers, providing advice for specific products and possibly allowing manufacturers to interact in real time with customers considering their product.

· Kinetic Architecture - RoboScreens as a moveable wall or floor, where the ambiance of a room can be altered by the motion of the screens and the video being played therein.

· Nightclubs and Sports Bars - RoboScreens that capture components of simulation technology with motion coordinated in real time to action occurring on screen during a performance, sporting event or video game.

For more information on ordering and product availability call Nick Hunt, ABB manager of robotic technology, at 855-541-8006.

The ROBOSCREEN® robotically controlled display is covered by U.S. Patent No. 7,545,108 and other patents pending.

ROBOSCREEN® is a registered trademark of Robotic Arts, Inc.

About ABB

ABB ( is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 145,000 people.

About ABB Robotics

ABB Robotics ( is a leading supplier of industrial robots - also providing robot software, peripheral equipment, modular manufacturing cells and service for tasks such as welding, handling, assembly, painting and finishing, picking, packing, palletizing and machine tending. Key markets include automotive, plastics, metal fabrication, foundry, electronics, machine tools, pharmaceutical and food and beverage industries. A strong solutions focus helps manufacturers improve productivity, product quality and worker safety. ABB has installed more than 200,000 robots worldwide.

Alex Miller

ABB Robotics - North America



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