Software allows users to outsource email messaging needs.

Press Release Summary:



Using ExactTarget Embedded SaaS, independent software vendors, social networks, and other software application developers can embed email messaging web services inside their applications. Developers can utilize one-to-one messaging software with features such as dynamic content, relational data support, and support for SMS and voice messaging technologies.



Original Press Release:



ExactTarget Unveils ExactTarget Embedded and First Embedded Partners



SaaS platform allows software developers to outsource email messaging needs while increasing application functionality and decreasing development costs

INDIANAPOLIS, Dec. 13 /-- ExactTarget, the leading provider of on-demand, email and one-to-one marketing solutions, today announced the availability of ExactTarget Embedded, an "OEM" version of its integrated one-to-one platform that allows independent software vendors (ISVs), social networks and other software application developers to embed ExactTarget's email messaging web services inside their applications.

ExactTarget Embedded embodies a fundamental shift taking place in the software industry today. Just as Software as a Service (SaaS) applications like Salesforce, WebEx and Google Apps transformed the delivery and cost of software applications to end-users, SaaS platforms like ExactTarget Embedded, Salesforce.com's Force.com, Amazon Web Services and Microsoft's Windows Live Platform extend the advantages of SaaS -- lower costs, faster deployment, lower financial risk and higher reliability -- to software application developers.

Today, digital messaging technologies -- email, SMS text, voice messaging and others -- are an integral component of business applications and social networking applications. These applications benefit significantly from the type of value-added digital communications software and services that ExactTarget provides. By effectively enabling the outsourcing of email and emerging digital messaging software and services, ExactTarget Embedded allows software developers to invest their resources in the development of features that differentiate their core applications rather than "reinvent the messaging wheel."

ExactTarget Embedded allows software developers to utilize ExactTarget's:
-- Leading one-to-one messaging SOFTWARE with its advanced features such as dynamic content, relational data support and support for new messaging technologies such as SMS and voice;
-- Battle-hardened SYSTEMS that provide best-in-class availability, scalability and deliverability and that already handle billions of email transactions daily; and,
-- Rich EXPERTISE that helps ensure regulatory compliance and deliverability.

The net result is that any developer can launch an application with industry-leading email and other digital messaging features and the deliverability expertise to support them -- all for a fraction of the cost it would take to build such capability from the ground up.

First ExactTarget Embedded Partners Announced
The first group of ISVs and social networks to leverage ExactTarget Embedded include Autobase, Call Command, Cantaloupe.tv, ePrize, FarStar, Global Cloud, Helios, InsideCrowd, Miva Merchant, Matrix Manager, PerfectWeddingGuide.com and Revenew Systems.

"We faced the daunting tasks of developing software to meet the advanced email marketing needs of the market, including building an environment to manage email's high transaction load and hiring expert talent to manage email regulatory compliance, deliverability and best practices," stated Paul Ghiz, co-founder of Global Cloud, a leading internet software and interactive solutions company. "Rather than bear that cost, we elected to leverage ExactTarget Embedded in our DonorDrive(TM) application for non-profits. This decision gave us access to a world-class email system and human expertise for a fraction of the cost it would have taken to do in-house. As a result, we can help our clients attract and retain donors without breaking the bank, which is very important in the non-profit world."

"We're honored to fulfill the mission-critical email requirements of our Embedded partners with unprecedented speed to market and cost savings," said Kristen Brown, vice president of channel development for ExactTarget. "By taking advantage of ExactTarget's industry-leading one-to-one messaging platform and years of experience, our partners can now offload their email sends, heavy transaction volume and deliverability headaches to us and focus on doing what they do best -- building highly-differentiated and innovative software applications."

For more information about ExactTarget Embedded, please visit email.exacttarget.com/embedded or call 1-866-EMAILET.

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including The Home Depot, Careerbuilder.com, Papa John's, Indianapolis Colts, Liberty Mutual Group, Hershey Entertainment & Resorts and The Leukemia & Lymphoma Society. For more information, please visit www.exacttarget.com/ or call 1-866-EMAILET.

Web site: www.exacttarget.com/

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