3 Hong Kong Launches 3Xplorer Using Novarra, Also Bundled with X-Series


LONDON and CHICAGO, Jan. 18 /- Novarra, the leading provider of next-generation mobile web platforms and services, today announced that 3 Hong Kong, the mobile telecommunications operation of Hutchison Telecom International Limited has launched 3Xplorer, an innovative new service using Novarra's nWeb(TM) platform. The 3Xplorer service is powered by nWeb version 6, the most advanced and comprehensive solution for high speed internet services on mobile phones and is immediately available on 37 deployed and new handset models. 3 Hong Kong's newly launched X-Series service includes 3Xplorer alongside Yahoo!, eBay, MSN, Orb and Sling Media, and provides consumers unparalleled choice of internet activities and brands.

As a core X-Series component, 3Xplorer enables consumers to interact with the full internet on their mobile to buy tickets, book flights, read and write email, monitor online auction bids, banking, search for content and more. Novarra's nWeb platform includes high performance wireless web gateways and Java micro-browsers to provide a fast and intuitive mobile experience. Mobile users enjoy features like zoom, fast scroll, site navigation shortcuts and can perform all PC-like functions such as creating favourites, tracking history and accessing secure sites.

Amy Lung, Commercial Director at 3 Hong Kong commented: "We partnered with Novarra to offer a proven technology that revolutionises the way people interact with the web while on the move. We believe that 3Xplorer provides the key to unprecedented user experience." She continued, "Novarra demonstrated a clear understanding of our needs and enabled us to deploy on 37 handset models in under ten weeks with full billing integration."

"We were selected by 3 Hong Kong for our mature products and mobile expertise. With this launch, Novarra is the first provider to deploy a secure, mass-market, consumer internet solution in the top three mobile markets - Asia, Europe and North America," said Jayanthi Rangarajan, CEO at Novarra. "For a popular consumer application like this, scalability and cost are critical for partners like Hutchison. Novarra's next-generation network optimisation brings significant bandwidth and cost efficiency to operators."

nWeb platform Version 6 builds upon five years of commercial deployments and consumer usage. New capabilities include dynamic dashboard, updated suite of automatic content identification and prioritisation, RSS personalisation, 20% improvement in page rendering times, bandwidth efficiency and platform capacity, SlideShow(TM) feature, usability advancements for SmartScroll(TM), auto-language feature, new languages for Java including Asian, Dutch, Portuguese, Flemish, auto-layout mode, content downloads, APIs for portals, Qualcomm BREW 3.1 and Safari browser support. Version 6 includes nWeb micro-clients (Java, BREW and C++) and nWeb server supporting deployed HTML, WAP 2.0 and i-Mode browsers using "clientless mode".

About Novarra

Novarra is the leading provider of high performance next-generation wireless platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the industry's first server-client architecture for web transformation and network optimisation designed for mass-market, high volume mobile consumer deployments. Operators select Novarra's open standards-based platforms to deliver a superior mobile user experience for services like full rich web, search, premium portals and personalisation. Successful commercial deployments over 5 years on both 2.5G and 3G have established significant consumer satisfaction and uptake. novarra.com

Novarra Contacts:

Annie Woodhead
Hotwire PR
annie.woodhead@hotwirepr.com
+44 (0) 207 608 4664

Tina Bush
Novarra Inc.
tbush@novarra.com
+1 630 773 7295

Source: Novarra

Web site: http://novarra.com/

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