Southern California-based Nixon is a designer and manufacturer of accessories that range from watches to wallets. Recently, the company launched their Regulus watch for use in inclement weather conditions and other demanding environments.
But instead of relying solely on prototypes and simulation testing, the company tapped into the expertise of Navy Seals and other U.S. special operations personnel. Their input provided Nixon with invaluable ideas for designing a timepiece that is both functional and durable.
Based on the input of these soldiers, sailors, and Marines, the Regulus was outfitted with:
- A large LCD screen that makes it easier to read at a glance and includes a brightness setting for dimming the screen.
- A silent mode that turns off all of the three independent alarms and chimes.
- Day and date with an auto-calendar that goes out to 2099 and a countdown timer.
- A 46-millimeter watch case made from stainless steel and a custom-injected molding that keeps it waterproof down to 100 meters.
- A soft wristband that includes a stainless-steel buckle and patented locking looper.
- A five-year battery life.
While many of these specifications probably could have been reached with market surveys and other outreach, seeking the input of these field experts offers a couple of takeaways. First, the situational experiences of these individuals are second to none. So from a design perspective, the only real risk is potentially over-engineering the product. Few products have failed to sell because they were made too well.
Second, these requirements should help solidify sourcing. By knowing what is needed and sticking to a materials list that has been verified by users in advance, selecting suppliers becomes simple – as long as these suppliers can match the demanding specifications.
For those who might be interested, the Regulus is available in black, gunmetal, and sand colors and sells for $150.
Image Credit: http://www.nixon.com/us/en