Sales & Marketing: Social Media

Battling The Bots On Twitter
Social Media

Battling The Bots On Twitter

In the arena of digital advertising, bots cost companies nearly $17 billion a year. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.

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Industrial Marketing: Trick Or Treat?
Marketing

Industrial Marketing: Trick Or Treat?

When it comes to industrial marketing, the advice you get can be a lot like your Halloween haul - a mixed bag of sweet insight and disappointing duds. So which common marketing tips are just tricks, and which can be a treat for your manufacturing business and your bottom line?

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