Sales & Marketing: Social Media

The Social Media Accounts You Should Be Following
Social Media

The Social Media Accounts You Should Be Following

Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow.

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Industrial Marketing: Trick Or Treat?
Marketing

Industrial Marketing: Trick Or Treat?

When it comes to industrial marketing, the advice you get can be a lot like your Halloween haul - a mixed bag of sweet insight and disappointing duds. So which common marketing tips are just tricks, and which can be a treat for your manufacturing business and your bottom line?

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Display vs. Search vs. Social Ads in PPC Advertising
Social Media

Display vs. Search vs. Social Ads in PPC Advertising

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn't always easy or straightforward. We'll explore the advantages and disadvantages to each below.

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How To Not Be Annoying On LinkedIn
Social Media

How To Not Be Annoying On LinkedIn

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. However, you need to use it wisely. Here are some easy tips on how to engage with your fellow connections - without driving them up the wall.

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Battling The Bots On Twitter
Social Media

Battling The Bots On Twitter

In the arena of digital advertising, bots cost companies nearly $17 billion a year. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.

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