Sales & Marketing: Social Media

Display vs. Search vs. Social Ads in PPC Advertising
Social Media

Display vs. Search vs. Social Ads in PPC Advertising

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn't always easy or straightforward. We'll explore the advantages and disadvantages to each below.

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How To Not Be Annoying On LinkedIn
Social Media

How To Not Be Annoying On LinkedIn

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. However, you need to use it wisely. Here are some easy tips on how to engage with your fellow connections - without driving them up the wall.

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Battling The Bots On Twitter
Social Media

Battling The Bots On Twitter

In the arena of digital advertising, bots cost companies nearly $17 billion a year. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.

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7 Marketing Blogs Worth Your Follow
Marketing

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today's digital world, it's important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases "¦ questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

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