Sales & Marketing: Social Media

How To Not Be Annoying On LinkedIn
Social Media

How To Not Be Annoying On LinkedIn

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. However, you need to use it wisely. Here are some easy tips on how to engage with your fellow connections — without driving them up the wall.

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Battling The Bots On Twitter
Social Media

Battling The Bots On Twitter

In the arena of digital advertising, bots cost companies nearly $17 billion a year. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.

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7 Marketing Blogs Worth Your Follow
Marketing

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

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B2B Marketing Lessons From Social Media Week New York
Social Media

B2B Marketing Lessons From Social Media Week New York

The world’s top social media experts — along with leading brands and thousands of marketing professionals — gathered for Social Media Week New York City to discuss the latest trends, challenges, and best practices in social media marketing. Here are some of key takeaways from the conference:

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Branching Out On Social Media
Marketing

Branching Out On Social Media

These days, just about everyone is on social media sites such as Facebook, Twitter, and LinkedIn. But in today’s increasingly connected, evolving digital world, limiting your presence to just these three platforms can seriously impede your industrial marketing efforts.

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