Sales & Marketing: SEO

7 Terms You Need To Know About PPC Marketing
SEO

7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical - and highly successful - component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.

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Industrial Marketing: Trick Or Treat?
Marketing

Industrial Marketing: Trick Or Treat?

When it comes to industrial marketing, the advice you get can be a lot like your Halloween haul - a mixed bag of sweet insight and disappointing duds. So which common marketing tips are just tricks, and which can be a treat for your manufacturing business and your bottom line?

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Display vs. Search vs. Social Ads in PPC Advertising
Social Media

Display vs. Search vs. Social Ads in PPC Advertising

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn't always easy or straightforward. We'll explore the advantages and disadvantages to each below.

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6 SEO Myths You Can Ignore
SEO

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It's understandable - the rules and "best practices" are ever-evolving, shifting constantly as new technologies and trends come and go. It's no surprise, then, that there are a lot of misconceptions surrounding SEO.

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