Sales & Marketing: SEO

Display vs. Search vs. Social Ads in PPC Advertising
Social Media

Display vs. Search vs. Social Ads in PPC Advertising

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn't always easy or straightforward. We'll explore the advantages and disadvantages to each below.

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6 SEO Myths You Can Ignore
SEO

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It's understandable - the rules and "best practices" are ever-evolving, shifting constantly as new technologies and trends come and go. It's no surprise, then, that there are a lot of misconceptions surrounding SEO.

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Mobile-First Indexing Is Here
Website Strategy

Mobile-First Indexing Is Here

Last week, Google began sending emails to companies and webmasters alerting them that their sites have been migrated to mobile-first indexing. If your site isn't mobile-friendly, this should serve as a wake up call to finally make the transition.

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Why Quality Is More Important Than Quantity For Website Traffic
Marketing

Why Quality Is More Important Than Quantity For Website Traffic

It's common sense that you need to drive traffic to your industrial website in order to increase leads. And if you're showing signs of growth, that's a great start! But many manufacturers and industrial companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified - or unqualified - those visitors actually are.

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