How To Get 67% More Leads With Multi-Step Forms
There's so much that happens before a visitor gets to a landing page. When they finally arrive, the last thing you want to do is scare them away with an intimidating, unfriendly form experience.
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8 Tips To Becoming A More Productive Industrial Marketer
Enhancing your productivity as an industrial marketer can lead to positive results - better materials, more leads, and, ultimately, additional revenue.
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Getting Emotional: The Power of Emotion in B2B Marketing
Imagine the best marketing campaigns you've ever seen. Chances are, they all shared a common element - they evoked some sort of emotion within you.
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Industrial Marketing: Trick Or Treat?
When it comes to industrial marketing, the advice you get can be a lot like your Halloween haul - a mixed bag of sweet insight and disappointing duds. So which common marketing tips are just tricks, and which can be a treat for your manufacturing business and your bottom line?
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Branding With Sound And Music
While you may never produce a hit jingle, sound can play an important role in your manufacturing branding, and enhance your ability to connect with new customers.
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What's Keeping Your Website From Being Great?
The purpose of a website is to serve your business; it shouldn't work against it. Simple choices, and equally simple mistakes, make a difference in how the customer views your company and the products and services you offer.
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The 4 Key Elements of a Marketing Statement of Work
Before holding a sourcing event, a statement of work (SoW) must be fully developed to ensure agencies understand the job requirements and can perform the necessary tasks.
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Did Facebook Dupe Advertisers With Fake Video Metrics?
These days, video is the predominant form of content on the web. It's a fact that has shaped newsrooms, business strategies, and marketing budgets. But is video's digital dominance built, at least somewhat, on a big lie?
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How To Build Your Manufacturing Brand
Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.
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10 Stats You Didn't Know About Thomas
How, can you forge the connections you need while staying top of mind throughout the long and complex buying process? With the help of Thomas. To prove it, we've got some pretty eye-opening stats to share.
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