7 Terms You Need To Know About PPC Marketing
SEO

7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical - and highly successful - component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.

Read More »
More Than 11,000 Manufacturing Companies Use This Tool To Drive Leads
ROI & Analytics

More Than 11,000 Manufacturing Companies Use This Tool To Drive Leads

Imagine if you could immediately and continuously identify the companies that are researching you online. Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity. Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful - and more successful - calls with prospects. More...

Read More »
The Social Media Accounts You Should Be Following
Social Media

The Social Media Accounts You Should Be Following

Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow.

Read More »
What Do B2C Companies Have to Teach Industrial Marketers?
Marketing

What Do B2C Companies Have to Teach Industrial Marketers?

While it's true that industrial marketing is different than other types of marketing, there's a lot manufacturers can learn from marketers outside the industry, particularly those in the B2C space. In fact, incorporating B2C strategies into your industrial marketing strategy is not only easy and beneficial, it can be a lot of fun.

Read More »

All Topics