Creating A Video Marketing Campaign That Works
Marketing

Creating A Video Marketing Campaign That Works

Video marketing is on the rise, and for good reason; videos have been shown to capture attention users’ more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. We’ve outlined four tips to keep in mind when creating an industrial marketing video.

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Becoming BIM Ready: The Risk Of Doing Nothing
CAD & BIM

Becoming BIM Ready: The Risk Of Doing Nothing

Building Product Manufacturers (BPM) were hit particularly hard during the Great Recession that struck the U.S. economy in 2008. With the economy spiraling downward, commercial building projects were either de-funded or put on indefinite hold. Because of this setback, many BPMs became extremely conservative financially and very insular in their sales & marketing.

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