The Social Media Accounts You Should Be Following
Social Media

The Social Media Accounts You Should Be Following

Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow.

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What Do B2C Companies Have to Teach Industrial Marketers?
Marketing

What Do B2C Companies Have to Teach Industrial Marketers?

While it's true that industrial marketing is different than other types of marketing, there's a lot manufacturers can learn from marketers outside the industry, particularly those in the B2C space. In fact, incorporating B2C strategies into your industrial marketing strategy is not only easy and beneficial, it can be a lot of fun.

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