Sales & Marketing: Marketing

What Do B2C Companies Have to Teach Industrial Marketers?
Marketing

What Do B2C Companies Have to Teach Industrial Marketers?

While it's true that industrial marketing is different than other types of marketing, there's a lot manufacturers can learn from marketers outside the industry, particularly those in the B2C space. In fact, incorporating B2C strategies into your industrial marketing strategy is not only easy and beneficial, it can be a lot of fun.

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Industrial Marketing: Trick Or Treat?
Marketing

Industrial Marketing: Trick Or Treat?

When it comes to industrial marketing, the advice you get can be a lot like your Halloween haul - a mixed bag of sweet insight and disappointing duds. So which common marketing tips are just tricks, and which can be a treat for your manufacturing business and your bottom line?

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